Jurny

Jurny needed to transform an outdated and complex marketing website into a clear, AI-first digital experience. The existing site did not fully reflect the company’s AI capabilities, including its Nia system, and made it difficult for visitors to understand a broad product ecosystem spanning property management, guest experience, and add-ons.

Merge Rocks redesigned and developed a fully custom HubSpot website. The team restructured the sitemap and navigation, created a product mega menu, clarified solution pages for key hospitality segments, and developed custom motion graphics to demonstrate Nia’s automation capabilities. The flexible HubSpot CMS implementation also enabled Jurny’s marketing team to manage content, landing pages, and analytics independently.

Jurny launched a modern, scalable, AI-first web presence that communicates its product offering more clearly and organizes a complex platform into an intuitive user journey. The new website became a central asset for stakeholder presentations and future marketing in