Mobile app featuring a loyalty program for B2B
Challenge
FAKRO CONNECT is a mobile app for roofers and roof window installers. It puts a loyalty program, instructional materials and company news in one place.
The loyalty program had been running for years, and the project started from the decision to move it into a digital form. The app was also meant to shorten the way a roofer gets an answer, with quick contact to a regional representative and to support departments.
Several things had to work together. Users collect points by scanning QR codes on products, browse a rewards catalog and exchange points whenever they want, which sets requirements for the app architecture and for the administrative panel behind it. The app serves people at different access levels, from unregistered users to registered contracting companies, and it had to run on both iOS and Android.
FAKRO CONNECT is a mobile app for roofers and roof window installers. It puts a loyalty program, instructional materials and company news in one place.
The loyalty program had been running for years, and the project started from the decision to move it into a digital form. The app was also meant to shorten the way a roofer gets an answer, with quick contact to a regional representative and to support departments.
Several things had to work together. Users collect points by scanning QR codes on products, browse a rewards catalog and exchange points whenever they want, which sets requirements for the app architecture and for the administrative panel behind it. The app serves people at different access levels, from unregistered users to registered contracting companies, and it had to run on both iOS and Android.
Solution
Mobitouch covered UX/UI design, mobile app development in Flutter, and backend development.
We built FAKRO CONNECT as one app for iOS and Android using Flutter, so a single codebase serves both platforms and the app behaves the same way on each of them. The interface is built around quick access, since a roofer usually reaches for the phone during work and needs the right information in a few taps.
Points are collected by scanning a QR code printed on the product. The scan adds points to the account immediately, and the user opens the rewards catalog and exchanges them at any moment. Redemption is always available, so the account balance and the catalog have to stay consistent with what the administrative panel holds.
The administrative panel is where the company runs the program. The team manages rewards, follows how users progress, and publishes news about new products and events. Push notifications go out from the same place, so information reaches installers directly.
Contact with the company is part of the app as well. A user reaches a regional representative or a support department from inside FAKRO CONNECT, and access levels decide what an unregistered user sees compared with a registered contracting company.
Mobitouch covered UX/UI design, mobile app development in Flutter, and backend development.
We built FAKRO CONNECT as one app for iOS and Android using Flutter, so a single codebase serves both platforms and the app behaves the same way on each of them. The interface is built around quick access, since a roofer usually reaches for the phone during work and needs the right information in a few taps.
Points are collected by scanning a QR code printed on the product. The scan adds points to the account immediately, and the user opens the rewards catalog and exchanges them at any moment. Redemption is always available, so the account balance and the catalog have to stay consistent with what the administrative panel holds.
The administrative panel is where the company runs the program. The team manages rewards, follows how users progress, and publishes news about new products and events. Push notifications go out from the same place, so information reaches installers directly.
Contact with the company is part of the app as well. A user reaches a regional representative or a support department from inside FAKRO CONNECT, and access levels decide what an unregistered user sees compared with a registered contracting company.
Results
FAKRO CONNECT simplifies the daily work of roofers and gives them a direct line to the company. Instructional materials, news and contact with a representative sit in one app.
Scanning a QR code on a product turns into loyalty points right away, and the rewards catalog stays open whenever the user decides to use them. A loyalty program that had run for years now works digitally.
The administrative panel gives the brand control over the program and insight into how users progress. Push notifications keep installers informed about news and events.
FAKRO CONNECT simplifies the daily work of roofers and gives them a direct line to the company. Instructional materials, news and contact with a representative sit in one app.
Scanning a QR code on a product turns into loyalty points right away, and the rewards catalog stays open whenever the user decides to use them. A loyalty program that had run for years now works digitally.
The administrative panel gives the brand control over the program and insight into how users progress. Push notifications keep installers informed about news and events.