Aug 14, 2023
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E-Commerce Transformation: AI and Computer Vision in BI Platform
Completed

E-Commerce Transformation: AI and Computer Vision in BI Platform

$75,000+
more 1 year
Sweden
10+
view project
Service categories
Service Lines
Artificial Intelligence
Ecommerce
Web Development
Domain focus
Consumer Products & Services
Programming language
Python
Frameworks
.NET
React.js
Subcategories
Artificial Intelligence
Machine Learning

Challenge

An international e-commerce company experienced a pandemic-driven revenue surge but faced difficulties in maintaining growth and leveraging accumulated customer data. Seeking a transformative solution, they turned to BI technology to: streamline processes; make informed decisions; enhance product discovery; and improve customer experience. The client aimed to create a unified BI platform using computer vision algorithms for image analysis and AI algorithms for personalized recommendations and dynamic pricing based on customer preferences and market trends.

Solution

Modsen's solution offers computer vision for product image analysis, AI-powered personalized recommendations, and pricing optimization driven by AI-based market data analysis. These features improve product discovery, enhance cross-selling and upselling, and enable real-time, competitive pricing strategies that boost profit margins.

Results

The implementation of the solution yielded impressive results, including enhanced search and discovery through computer vision-enabled image analysis; increased customer satisfaction and loyalty via AI-driven personalization; boosted conversion rates and sales with strategic pricing and promotions; efficient image processing and resource allocation through automation; and competitive advantage by providing personalized experiences using advanced technology. Key performance indicators, including a 24% increase in conversion rate, a 46% expansion in user data collection, and a 4x higher Net Promoter Score, demonstrate the solution's success in driving growth, customer satisfaction, and loyalty.
No image
E-Commerce Transformation: AI and Computer Vision in BI Platform
No image
E-Commerce Transformation: AI and Computer Vision in BI Platform