Challenge
LIV Marina was launching a prestigious 44-storey residential tower in Dubai Marina at a time when the local real estate market was highly competitive and still recovering from the effects of the pandemic on investor confidence. LIV needed to attract both property investors and potential residents while competing for visibility in one of Dubai's most saturated property markets. A further challenge was the absence of an integrated CRM system capable of properly tracking leads, monitoring the customer journey and connecting marketing activity to resulting sales. This made it difficult to understand lead quality, nurture prospects effectively and measure campaign performance accurately across channels.
LIV Marina was launching a prestigious 44-storey residential tower in Dubai Marina at a time when the local real estate market was highly competitive and still recovering from the effects of the pandemic on investor confidence. LIV needed to attract both property investors and potential residents while competing for visibility in one of Dubai's most saturated property markets. A further challenge was the absence of an integrated CRM system capable of properly tracking leads, monitoring the customer journey and connecting marketing activity to resulting sales. This made it difficult to understand lead quality, nurture prospects effectively and measure campaign performance accurately across channels.
Solution
NEXA developed a performance-based acquisition strategy designed to increase LIV Marina's organic visibility while generating qualified leads through paid digital campaigns. The strategy combined targeted PPC activity, social media campaigns and content tailored to relevant customer segments. To solve LIV's lead-tracking challenge, NEXA integrated HubSpot with the website, creating a central system for capturing, monitoring and reporting on enquiries generated by the campaigns. This allowed the team to track campaign performance more accurately, understand which activities were driving conversions, and support better lead nurturing. The integrated approach combined acquisition, content, search visibility, and CRM technology rather than treating each channel independently
NEXA developed a performance-based acquisition strategy designed to increase LIV Marina's organic visibility while generating qualified leads through paid digital campaigns. The strategy combined targeted PPC activity, social media campaigns and content tailored to relevant customer segments. To solve LIV's lead-tracking challenge, NEXA integrated HubSpot with the website, creating a central system for capturing, monitoring and reporting on enquiries generated by the campaigns. This allowed the team to track campaign performance more accurately, understand which activities were driving conversions, and support better lead nurturing. The integrated approach combined acquisition, content, search visibility, and CRM technology rather than treating each channel independently
Results
The campaign generated strong measurable commercial results for LIV Marina. Across six months, approximately $91,000 was invested in advertising, generating 812 conversions and more than 7.9 million impressions. The case study reports an estimated $5.5 million in revenue generated within six months, demonstrating a significant return from the performance-led acquisition strategy. LIV's testimonial also states that the original expectation was for a six-month campaign, but NEXA exceeded expectations and delivered exceptional results within just four months. Beyond lead generation, the HubSpot integration gave LIV a stronger foundation for tracking enquiries and connecting digital marketing activity with measurable sales outcomes
The campaign generated strong measurable commercial results for LIV Marina. Across six months, approximately $91,000 was invested in advertising, generating 812 conversions and more than 7.9 million impressions. The case study reports an estimated $5.5 million in revenue generated within six months, demonstrating a significant return from the performance-led acquisition strategy. LIV's testimonial also states that the original expectation was for a six-month campaign, but NEXA exceeded expectations and delivered exceptional results within just four months. Beyond lead generation, the HubSpot integration gave LIV a stronger foundation for tracking enquiries and connecting digital marketing activity with measurable sales outcomes