Aug 12, 2022
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Service categories
Service Lines
Design
Domain focus
Other
Challenge
Needl is a platform that creates business opportunities (leads) between buyers and sellers. It is currently working in the FMCG retail market (food, drinks, beauty) and is focused on reaching a good product-market fit.
The client came to us with the platform was not aligned to Needl product new positioning (messages, graphics), and he was gaining to make the design elegant, modern and professional.
Needl is a platform that creates business opportunities (leads) between buyers and sellers. It is currently working in the FMCG retail market (food, drinks, beauty) and is focused on reaching a good product-market fit.
The client came to us with the platform was not aligned to Needl product new positioning (messages, graphics), and he was gaining to make the design elegant, modern and professional.
Solution
Our approach to the project was quite comprehensive. We have refreshed the logo and design system according to modern trends and industry features. We built out more user-friendly navigation and updated the UI/UX of the dashboard for 2 personas.
Our approach to the project was quite comprehensive. We have refreshed the logo and design system according to modern trends and industry features. We built out more user-friendly navigation and updated the UI/UX of the dashboard for 2 personas.
Results
As a result, we helped align Needl's positioning and created a modern and elegant platform design.
As a result, we helped align Needl's positioning and created a modern and elegant platform design.