Apr 17, 2024
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Service categories
Service Lines
Ecommerce
Web Development
Domain focus
Commerce
Consumer Products & Services
Retail and Restaurants
Programming language
JavaScript
PHP
SQL
Frameworks
CodeIgniter
Laravel
React.js
Subcategories
Ecommerce
Magento
Challenge
Newman & Bright is a Manchester based manufacturer of upholstered seating. They are experts in the production of fabric and leather sofas; their small workshop is staffed by time served craftsmen and their models are made from locally sourced fillings and timber frames. As one of the few remaining bespoke sofa manufacturers in the North West they can tailor their sofas to their customers' needs and are small enough to give genuine care and attention to individual orders.
As part of a wider brand refresh and marketing strategy, Newman & Bright reached out to a variety of agencies who pitched for implementing and managing a new, state-of-the-art website with an uplifted look and feel.
Newman & Bright is a Manchester based manufacturer of upholstered seating. They are experts in the production of fabric and leather sofas; their small workshop is staffed by time served craftsmen and their models are made from locally sourced fillings and timber frames. As one of the few remaining bespoke sofa manufacturers in the North West they can tailor their sofas to their customers' needs and are small enough to give genuine care and attention to individual orders.
As part of a wider brand refresh and marketing strategy, Newman & Bright reached out to a variety of agencies who pitched for implementing and managing a new, state-of-the-art website with an uplifted look and feel.
Solution
They also wanted to priorities the improvement of bounce rates, dwell times and overall traffic. The main objective for the new website was to capture the company’s rich British history and heritage while making it stand out amongst competitors with strong UX, high performance and engaging, interactive features. Newman & Bright were keen for their new website to be built on a secure, sustainable and future proof platform. We decided that the best way to achieve this would be to build the site on Magento 2. As an open source CMS, we were able to custom code the back end in order to tailor it to Newman & Bright’ needs and ensure that it is as intuitive and easy to use as possible.
They also wanted to priorities the improvement of bounce rates, dwell times and overall traffic. The main objective for the new website was to capture the company’s rich British history and heritage while making it stand out amongst competitors with strong UX, high performance and engaging, interactive features. Newman & Bright were keen for their new website to be built on a secure, sustainable and future proof platform. We decided that the best way to achieve this would be to build the site on Magento 2. As an open source CMS, we were able to custom code the back end in order to tailor it to Newman & Bright’ needs and ensure that it is as intuitive and easy to use as possible.
Results
A priority for this project from the beginning was to ensure that Newman & Bright’ new website was built with a full understanding of the company’s objectives and to ensure that it satisfied the needs of its many stakeholders and target audiences. While the website would primarily need to serve their customers, it also needed to cater to a range of users including potential stockiest and career applicants.
Once we had created Newman & Bright’s new brand website, we conducted testing on a variety of different products and software to iron out any issues and to ensure the user journey was as beautifully smooth as possible – just like Newman & Bright’s sofas!
A priority for this project from the beginning was to ensure that Newman & Bright’ new website was built with a full understanding of the company’s objectives and to ensure that it satisfied the needs of its many stakeholders and target audiences. While the website would primarily need to serve their customers, it also needed to cater to a range of users including potential stockiest and career applicants.
Once we had created Newman & Bright’s new brand website, we conducted testing on a variety of different products and software to iron out any issues and to ensure the user journey was as beautifully smooth as possible – just like Newman & Bright’s sofas!
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