Apr 17, 2024
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Service categories
Service Lines
Ecommerce
Web Development
Domain focus
Commerce
Retail and Restaurants
Travel & Hospitality
Programming language
JavaScript
PHP
SQL
Frameworks
jQuery
Laravel
React.js
Subcategories
Ecommerce
Shopify
Challenge
Since 2008 Rinkit Ltd has sold products that delight customers across the United Kingdom and Europe at prices that can’t be matched in retail stores or by their online competitors. They started on Amazon and eBay (where they still operate today), and their customer satisfaction scores continue to stay at 99.8%. They are committed to sourcing stylish and dependable products that are fantastic value for money, helping their customers transform houses into homes.
Rinkit attracts 1,000,000+ unique users annually. With that amount of traffic, every single website improvement becomes a complex project.
Rinkit needs to constantly execute necessary development work as well as improve the user experience across its online presence.
Since 2008 Rinkit Ltd has sold products that delight customers across the United Kingdom and Europe at prices that can’t be matched in retail stores or by their online competitors. They started on Amazon and eBay (where they still operate today), and their customer satisfaction scores continue to stay at 99.8%. They are committed to sourcing stylish and dependable products that are fantastic value for money, helping their customers transform houses into homes.
Rinkit attracts 1,000,000+ unique users annually. With that amount of traffic, every single website improvement becomes a complex project.
Rinkit needs to constantly execute necessary development work as well as improve the user experience across its online presence.
Solution
The current website is tricky to navigate, which needs to be improved. The website didn’t create up-sell opportunities which needed to be added as well.
The site had to be integrated with their Microsoft Dynamics AX system which handled all of their products and customer information.
We found many hidden, legacy pages on the Rinkit site that made it challenging to update and maintain and that were negatively impacting page speed. We opted to consolidate these pages, removing any that weren’t required, to create a faster-loading website and a much simpler sitemap that’s easier to navigate.
Rinkit requested the Shopify website to showcase their extensive and eye-catching product range and put their brand story at the forefront. They were interested in a sleek and modern design.
The current website is tricky to navigate, which needs to be improved. The website didn’t create up-sell opportunities which needed to be added as well.
The site had to be integrated with their Microsoft Dynamics AX system which handled all of their products and customer information.
We found many hidden, legacy pages on the Rinkit site that made it challenging to update and maintain and that were negatively impacting page speed. We opted to consolidate these pages, removing any that weren’t required, to create a faster-loading website and a much simpler sitemap that’s easier to navigate.
Rinkit requested the Shopify website to showcase their extensive and eye-catching product range and put their brand story at the forefront. They were interested in a sleek and modern design.
Results
In the initial stages, our developers had to create an environment that navigated the difficulties with Shopify, in order to build the website. Once established, they had the creative freedom to try out new methods and build the site natively. This also gave the team more control over the types of images, text blocks, and other fundamental features, to create a truly bespoke website rather than relying on a Shopify theme.
OMTech evaluated the required steps and kicked the project off with a diverse project team. The integrations OMTech have generated demand and revenue for Rinkit products and services.
The website is now geared towards cross-selling and product bundling, with the objective of increasing the basket value as well as boosting social engagement.
In the initial stages, our developers had to create an environment that navigated the difficulties with Shopify, in order to build the website. Once established, they had the creative freedom to try out new methods and build the site natively. This also gave the team more control over the types of images, text blocks, and other fundamental features, to create a truly bespoke website rather than relying on a Shopify theme.
OMTech evaluated the required steps and kicked the project off with a diverse project team. The integrations OMTech have generated demand and revenue for Rinkit products and services.
The website is now geared towards cross-selling and product bundling, with the objective of increasing the basket value as well as boosting social engagement.
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