Study Active

Study Active are one of the UK's leading providers of Personal Training and Fitness Instructor qualifications. They have partnered with Active IQ who have been certifying their health-fitness students for many years now. They are also a CIMSPA approved Training provider. Study Active has changed management and has been eager to excel in the online area. However, without having done any major update to their old website, their technology environment became outdated and error-prone.

OMTech was hired to update the Study Active entire website in order to enable the running of all the necessary functionality. By updating their entire web presence, OMTech introduced a user-centric approach to creating seamless user journeys. OMTech migrated and overhauled the existing website to harness the power of sophisticated functionalities such as single sign-on and data analytics. One of the overarching goals, however, was to foster efficient updating in the future. Therefore, our developers created synergies wherever possible and created an intuitive user interface as well as a backend to simplify all processes.

Study Active outlined their desired plugins in the initial brief as Shopify’s Ultimate Search and Filter app, Feefo Reviews, Google Pay, Apple Pay, and Klarna. We incorporated these into the website, offering a better customer experience by providing buyers with a choice of payment options and smoother website operations. Doing so often reduces the number of abandoned carts and increases conversion rates. Furthermore, the inclusion of Feefo Reviews further reinforces customers’ trust and confidence in Study Active’s offering and their brand as a whole. This is especially important when you consider the average cart abandonment rate is 69.99%, according to Baymard Institute.