Challenge
The client approached us with an idea to turn boring self-development and goal-setting into an engaging social game. The main challenge was to create a platform where users don’t just track habits, but challenge themselves and their friends through “Betcha Can’t” style bets.
We needed to design mechanics that combine personal goals with social accountability and community support, and present it in a vibrant, informal interface tailored for the US market.
We also integrated social networking features to boost user engagement and encourage organic sharing among potential users.
The first – and toughest – challenge was uncovering and aligning with the client on the fact that the previous developers were actively undermining the project. We were initially hired to build only the blockchain component, but quickly discovered that the other team had completed only a small portion of their scope, with significant delays and poor results.
The second challenge was identifying the right market and product-market fit. We believe that prediction markets and “healthy” betting models can play a positive role in the future of the industry.
Another major hurdle was addressing regulatory requirements – specifically, figuring out how to get listed on the App Store and Google Play as quickly as possible while avoiding the complex approval processes typically required for betting platforms.
Finally, we faced the challenge of seamlessly combining crypto, traditional finance, betting mechanics, and app store distribution. We solved this by launching first as a PWA for rapid go-to-market, then, after achieving regulatory compliance, quickly wrapping the code into native apps and releasing them on both the App Store and Google Play.
The client approached us with an idea to turn boring self-development and goal-setting into an engaging social game. The main challenge was to create a platform where users don’t just track habits, but challenge themselves and their friends through “Betcha Can’t” style bets.
We needed to design mechanics that combine personal goals with social accountability and community support, and present it in a vibrant, informal interface tailored for the US market.
We also integrated social networking features to boost user engagement and encourage organic sharing among potential users.
The first – and toughest – challenge was uncovering and aligning with the client on the fact that the previous developers were actively undermining the project. We were initially hired to build only the blockchain component, but quickly discovered that the other team had completed only a small portion of their scope, with significant delays and poor results.
The second challenge was identifying the right market and product-market fit. We believe that prediction markets and “healthy” betting models can play a positive role in the future of the industry.
Another major hurdle was addressing regulatory requirements – specifically, figuring out how to get listed on the App Store and Google Play as quickly as possible while avoiding the complex approval processes typically required for betting platforms.
Finally, we faced the challenge of seamlessly combining crypto, traditional finance, betting mechanics, and app store distribution. We solved this by launching first as a PWA for rapid go-to-market, then, after achieving regulatory compliance, quickly wrapping the code into native apps and releasing them on both the App Store and Google Play.
Solution
We created the BetchaCan’t ecosystem, where personal growth is driven by both excitement and community support. The platform allows users to launch challenges in just a few clicks, invite friends, and publicly report their results. We implemented a gamification system where completing tasks earns social recognition, and the interface features a lively, supportive tone of voice tailored for the US audience.
Key steps included:
1) Conducting market and project discovery to identify the right product-market fit.
2) Creating wireframes and UX/UI design for the project.
3) Developing a robust social betting solution.
4) Testing throughout development, followed by comprehensive regression testing and product stabilization.
We created the BetchaCan’t ecosystem, where personal growth is driven by both excitement and community support. The platform allows users to launch challenges in just a few clicks, invite friends, and publicly report their results. We implemented a gamification system where completing tasks earns social recognition, and the interface features a lively, supportive tone of voice tailored for the US audience.
Key steps included:
1) Conducting market and project discovery to identify the right product-market fit.
2) Creating wireframes and UX/UI design for the project.
3) Developing a robust social betting solution.
4) Testing throughout development, followed by comprehensive regression testing and product stabilization.
Results
1) Challenge Creation Wizard
An intuitive builder that lets you create a challenge in three steps: choose a goal, set a (social) stake, and invite friends.
2) Social Feed & Interactions
A live activity feed where users can track their friends’ progress, send supportive reactions, and join the same challenges.
3) Proof & Validation System
A success validation mechanism based on media uploads, where the community acts as a judge by approving or rejecting task completion.
4) Gamified Profile
A personal dashboard that goes beyond basic stats, showcasing a “hero’s journey” with earned rewards, ranks, and a history of achievements.
5) Friendly Bets (Betcha Can’t)
A key feature, “Bet you can’t”, allows users to challenge a specific person directly, with the results tracked publicly.
6) Community Leaderboards
Global and local leaderboards motivate users to compete based on the number of goals they complete.
1) Challenge Creation Wizard
An intuitive builder that lets you create a challenge in three steps: choose a goal, set a (social) stake, and invite friends.
2) Social Feed & Interactions
A live activity feed where users can track their friends’ progress, send supportive reactions, and join the same challenges.
3) Proof & Validation System
A success validation mechanism based on media uploads, where the community acts as a judge by approving or rejecting task completion.
4) Gamified Profile
A personal dashboard that goes beyond basic stats, showcasing a “hero’s journey” with earned rewards, ranks, and a history of achievements.
5) Friendly Bets (Betcha Can’t)
A key feature, “Bet you can’t”, allows users to challenge a specific person directly, with the results tracked publicly.
6) Community Leaderboards
Global and local leaderboards motivate users to compete based on the number of goals they complete.