Jul 29, 2024
No image
Service categories
Service Lines
Big Data
Domain focus
Healthcare
Subcategories
Big Data
Marketing Analytics
Challenge
Pixel Studios collaborated with Trivitron Healthcare on the #EkSahiShuruat campaign, aimed at educating expecting parents and healthcare professionals about the importance of newborn screening. This multi-layered social media initiative highlighted Trivitron's commitment to early detection of potential health issues in newborns and won the AHMP – Healthcare Marketing Maestros Award 2024 for Best Digital Marketing Campaign of the Year.
Pixel Studios collaborated with Trivitron Healthcare on the #EkSahiShuruat campaign, aimed at educating expecting parents and healthcare professionals about the importance of newborn screening. This multi-layered social media initiative highlighted Trivitron's commitment to early detection of potential health issues in newborns and won the AHMP – Healthcare Marketing Maestros Award 2024 for Best Digital Marketing Campaign of the Year.
Solution
The campaign was anchored by a compelling video that showcased an expectant mother's journey, blending emotional appeal with informative content about newborn screening, which garnered over 7 million views. To build pre-campaign buzz, Pixel Studios released a series of social media teasers that effectively piqued audience interest. Following the video's launch, the campaign continued to engage the audience with informative posts that highlighted the importance and benefits of newborn screening, all linked to a well-structured landing page.
The campaign was anchored by a compelling video that showcased an expectant mother's journey, blending emotional appeal with informative content about newborn screening, which garnered over 7 million views. To build pre-campaign buzz, Pixel Studios released a series of social media teasers that effectively piqued audience interest. Following the video's launch, the campaign continued to engage the audience with informative posts that highlighted the importance and benefits of newborn screening, all linked to a well-structured landing page.
Results
This landing page served as a comprehensive resource, offering easy navigation, targeted content for parents and healthcare professionals, and valuable resources such as FAQs and informative blog posts. The campaign's strategic approach resulted in over 9 million impressions and significant website traffic, with more than 5,000 visits and inquiries, reinforcing Trivitron Healthcare's position as a leader in newborn healthcare and boosting brand trust and loyalty.
Overall, the #EkSahiShuruat campaign by Pixel Studios not only met its educational goals but also enhanced Trivitron's brand perception and demonstrated the impact of effective digital marketing in the healthcare industry
This landing page served as a comprehensive resource, offering easy navigation, targeted content for parents and healthcare professionals, and valuable resources such as FAQs and informative blog posts. The campaign's strategic approach resulted in over 9 million impressions and significant website traffic, with more than 5,000 visits and inquiries, reinforcing Trivitron Healthcare's position as a leader in newborn healthcare and boosting brand trust and loyalty.
Overall, the #EkSahiShuruat campaign by Pixel Studios not only met its educational goals but also enhanced Trivitron's brand perception and demonstrated the impact of effective digital marketing in the healthcare industry