Challenge
A mid-sized U.S. apparel retailer ($18M revenue) was stuck in the Black Friday trap: deep discounts, heavy ad spend, short-lived spikes — but 72% checkout abandonment and rising unsubscribe rates.
Strategic challenges
- Over-reliance on discounts created unsustainable spikes without loyalty lift.
- Platform constraints (72% abandonment, slow load) limited conversion.
- Generic SMS/email caused high unsubscribe rates.
The client needed a solution that would differentiate their Black Friday experience, protect margin, and create a repeatable channel for retention.
A mid-sized U.S. apparel retailer ($18M revenue) was stuck in the Black Friday trap: deep discounts, heavy ad spend, short-lived spikes — but 72% checkout abandonment and rising unsubscribe rates.
Strategic challenges
- Over-reliance on discounts created unsustainable spikes without loyalty lift.
- Platform constraints (72% abandonment, slow load) limited conversion.
- Generic SMS/email caused high unsubscribe rates.
The client needed a solution that would differentiate their Black Friday experience, protect margin, and create a repeatable channel for retention.
Solution
- React Native app (iOS & Android) integrated with Shopify Plus via GraphQL API.
- Personalized Black Friday flows: wishlists and browsing history-powered dynamic homepage offers.
- One-tap checkout: Apple Pay & Google Pay dramatically reduced friction.
- Gamified loyalty rewards: referral system rewarded purchases and drove peer-to-peer promotion.
- Performance-first design: engineered to handle 3x baseline traffic without downtime.
- React Native app (iOS & Android) integrated with Shopify Plus via GraphQL API.
- Personalized Black Friday flows: wishlists and browsing history-powered dynamic homepage offers.
- One-tap checkout: Apple Pay & Google Pay dramatically reduced friction.
- Gamified loyalty rewards: referral system rewarded purchases and drove peer-to-peer promotion.
- Performance-first design: engineered to handle 3x baseline traffic without downtime.
Results
Business impact delivered
- Revenue growth: +22% conversion → ~$420k incremental GMV.
- Operational resilience: checkout time −40%; abandonment −8 pts (~$110k recovered orders).
- Retention channel: ~7,000 installs in 6 weeks; 25% repeat purchases in 60 days.
- Agency ecosystem: white-label delivery strengthened agency-client trust while ensuring scalable engineering.
Business impact delivered
- Revenue growth: +22% conversion → ~$420k incremental GMV.
- Operational resilience: checkout time −40%; abandonment −8 pts (~$110k recovered orders).
- Retention channel: ~7,000 installs in 6 weeks; 25% repeat purchases in 60 days.
- Agency ecosystem: white-label delivery strengthened agency-client trust while ensuring scalable engineering.