Jul 09, 2024
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Service categories
Service Lines
Design
Domain focus
Other
Subcategories
Design
Digital Design
Print Design
Product Design
Challenge
Due to the pandemic, most of the tourists had their plans canceled. On the receiving end, many locals were left without their guests and a primary source of income. Most importantly, locals could no longer welcome their treasured guests, who they love to host and their culture with. Georgian Post decided to help.
Due to the pandemic, most of the tourists had their plans canceled. On the receiving end, many locals were left without their guests and a primary source of income. Most importantly, locals could no longer welcome their treasured guests, who they love to host and their culture with. Georgian Post decided to help.
Solution
We designed and developed a digital platform that allowed foreigners interested in Georgian culture to upload video requests for a bit of gift representing Georgia. The same platform also hosted locals who watched these videos and sent gifts to their virtual guests.
We designed and developed a digital platform that allowed foreigners interested in Georgian culture to upload video requests for a bit of gift representing Georgia. The same platform also hosted locals who watched these videos and sent gifts to their virtual guests.
Results
Georgia is best known for its hospitality, and many Georgians pride themselves on their guest-honoring tradition. The lockdown and the lack of foreign visitors were unique, and quite frankly, a frustrating experience for many Georgians.
Georgian Post decided to give the locals a chance to send their little piece of Georgia to foreigners interested in visiting the country – by post.
Georgia is best known for its hospitality, and many Georgians pride themselves on their guest-honoring tradition. The lockdown and the lack of foreign visitors were unique, and quite frankly, a frustrating experience for many Georgians.
Georgian Post decided to give the locals a chance to send their little piece of Georgia to foreigners interested in visiting the country – by post.