Challenge
Crispi had built its business selling boots through retailers and its own site, but had never really invested in digital marketing. The brand needed to break into the digital space and expand its customer base. Before ads launched in April 2024, total site revenue was trending down for January through March compared to the same period in 2023.
Crispi had built its business selling boots through retailers and its own site, but had never really invested in digital marketing. The brand needed to break into the digital space and expand its customer base. Before ads launched in April 2024, total site revenue was trending down for January through March compared to the same period in 2023.
Solution
RMG launched Google Ads and Meta Ads to get Crispi in front of the right people and increase boot sales. Working with a small starting monthly budget, the team split spend 70/30 between Google and Facebook. On Google, RMG launched a few standard search campaigns alongside PMAX, keeping branded spend light to stay focused on new customers. On Facebook, the team researched and built highly relevant custom audiences and provided guidance on creative to test across them.
RMG launched Google Ads and Meta Ads to get Crispi in front of the right people and increase boot sales. Working with a small starting monthly budget, the team split spend 70/30 between Google and Facebook. On Google, RMG launched a few standard search campaigns alongside PMAX, keeping branded spend light to stay focused on new customers. On Facebook, the team researched and built highly relevant custom audiences and provided guidance on creative to test across them.
Results
Once ads launched in April 2024, total site revenue began to climb, and RMG kept pushing through the rest of the year:
- 25% average YoY increase in site sales
- 15:1 average return across total paid media
Once ads launched in April 2024, total site revenue began to climb, and RMG kept pushing through the rest of the year:
- 25% average YoY increase in site sales
- 15:1 average return across total paid media