Online Growth Through Client / Agency Engagement for HiVis Supply
Challenge
HiVis Supply's Google, Microsoft, and Facebook Ads were underperforming, held back by campaign structures and targeting that needed refinement. The brand also had relevant audience segments it wasn't yet reaching, and it needed clear, data-driven insight into performance to make informed decisions about its advertising.
HiVis Supply's Google, Microsoft, and Facebook Ads were underperforming, held back by campaign structures and targeting that needed refinement. The brand also had relevant audience segments it wasn't yet reaching, and it needed clear, data-driven insight into performance to make informed decisions about its advertising.
Solution
RMG optimized HiVis Supply's Google and Microsoft Ads with targeted keywords and more efficient account structures. On Facebook, the team improved audience segmentation and ran creative testing focused on high-intent users. To diversify reach, RMG launched cost-effective acquisition and retargeting campaigns on Reddit. Throughout the engagement, RMG provided transparent reporting and agile management so HiVis Supply always had a clear view of performance.
RMG optimized HiVis Supply's Google and Microsoft Ads with targeted keywords and more efficient account structures. On Facebook, the team improved audience segmentation and ran creative testing focused on high-intent users. To diversify reach, RMG launched cost-effective acquisition and retargeting campaigns on Reddit. Throughout the engagement, RMG provided transparent reporting and agile management so HiVis Supply always had a clear view of performance.
Results
Comparing the year before RMG management with the first year of RMG management (2022 to 2023), HiVis Supply saw strong growth across the board:
- 51% increase in site revenue
- 49% increase in AOV
- 35% increase in ROAS (from 5:1 to 7:1)
- 14.5K clicks to site and $123K in added revenue from a six-month Reddit run
Comparing the year before RMG management with the first year of RMG management (2022 to 2023), HiVis Supply saw strong growth across the board:
- 51% increase in site revenue
- 49% increase in AOV
- 35% increase in ROAS (from 5:1 to 7:1)
- 14.5K clicks to site and $123K in added revenue from a six-month Reddit run