Regional Retailer Ready to Grow Their Online Performance for Evelyn & Arthur
Challenge
Evelyn & Arthur, a regional retailer, was ready to grow its online performance but needed to revitalize its online presence and drive more profitable growth. Its existing advertising across Google, Microsoft, and Facebook needed restructuring to improve targeting and messaging and to take advantage of AI-forward campaign types. The brand also had untapped potential to expand its reach into new, relevant markets.
Evelyn & Arthur, a regional retailer, was ready to grow its online performance but needed to revitalize its online presence and drive more profitable growth. Its existing advertising across Google, Microsoft, and Facebook needed restructuring to improve targeting and messaging and to take advantage of AI-forward campaign types. The brand also had untapped potential to expand its reach into new, relevant markets.
Solution
RMG audited and rebuilt E&A's Google and Microsoft Ads with improved targeting, compelling ad copy, and optimized campaign structures. On Facebook, the team refined audience segmentation, tested diverse creative formats, and launched objective-based campaigns. To reach niche audience groups in new markets, RMG introduced StackAdapt and launched targeted Display campaigns.
RMG audited and rebuilt E&A's Google and Microsoft Ads with improved targeting, compelling ad copy, and optimized campaign structures. On Facebook, the team refined audience segmentation, tested diverse creative formats, and launched objective-based campaigns. To reach niche audience groups in new markets, RMG introduced StackAdapt and launched targeted Display campaigns.
Results
Comparing performance before and after the campaign restructure (2023 to 2024), E&A's online growth accelerated:
- 52% increase in site revenue
- 41% increase in ROAS (from 4:1 to 6:1)
- 57.8K additional clicks and $738K in additional revenue from StackAdapt
Comparing performance before and after the campaign restructure (2023 to 2024), E&A's online growth accelerated:
- 52% increase in site revenue
- 41% increase in ROAS (from 4:1 to 6:1)
- 57.8K additional clicks and $738K in additional revenue from StackAdapt