Streamline and Optimize Their Online Experience for Proven Winners Direct
Challenge
Proven Winners Direct was new to SEO and hadn't explored organic search before partnering with RMG. The brand needed to streamline and optimize its online experience, using the four pillars of search engine optimization to identify where the site needed improvements to raise its organic search rank.
Proven Winners Direct was new to SEO and hadn't explored organic search before partnering with RMG. The brand needed to streamline and optimize its online experience, using the four pillars of search engine optimization to identify where the site needed improvements to raise its organic search rank.
Solution
RMG ran a full site audit that highlighted quick-win opportunities in mobile speed performance and content organization. Looking at the customer journey through the lens of Proven Winners' best customers, RMG identified the need to shift from a "shop all" layout to dedicated product categories and landing pages. The team then planned the best content for every level of the product hierarchy and optimized it for organic rankings and click-through rates. In addition to optimizing titles and descriptions, RMG optimized more than 2,000 image tags to improve organic rankings and image search visibility.
RMG ran a full site audit that highlighted quick-win opportunities in mobile speed performance and content organization. Looking at the customer journey through the lens of Proven Winners' best customers, RMG identified the need to shift from a "shop all" layout to dedicated product categories and landing pages. The team then planned the best content for every level of the product hierarchy and optimized it for organic rankings and click-through rates. In addition to optimizing titles and descriptions, RMG optimized more than 2,000 image tags to improve organic rankings and image search visibility.
Results
These strategic changes turned organic search into a major revenue driver for Proven Winners Direct:
- 202% increase in month-over-month traffic growth
- 30% increase in average order value
- Organic search now drives 25% of overall revenue
These strategic changes turned organic search into a major revenue driver for Proven Winners Direct:
- 202% increase in month-over-month traffic growth
- 30% increase in average order value
- Organic search now drives 25% of overall revenue