Clash of Chicken
Challenge
For their newest project, a fast-paced, tower defense game. The client needed to establish a monetization framework and fix the core loop. The game launched without any revenue model in place, meaning there were no in-app purchases or ads to generate income. The challenge was to design and implement monetization features that could convert player activity into revenue while keeping the overall experience fun and uninterrupted.
For their newest project, a fast-paced, tower defense game. The client needed to establish a monetization framework and fix the core loop. The game launched without any revenue model in place, meaning there were no in-app purchases or ads to generate income. The challenge was to design and implement monetization features that could convert player activity into revenue while keeping the overall experience fun and uninterrupted.
Solution
Ropstam Game Studio partnered with them to create a monetization system from the ground up.
Rewarded Ads Integration
In-App Purchases
Game Economy Design
Royal Pass and Bundle Offers
By prioritizing player enjoyment, the monetization elements were experienced as enhancements rather than interruptions.
Creating Player-Friendly Monetization
We designed a system that integrated visual effects, sound, character animations, and environments to make progression feel rewarding. By aligning monetization with natural player milestones, we created revenue opportunities that enhanced achievement and supported long-term retention.
Ropstam Game Studio partnered with them to create a monetization system from the ground up.
Rewarded Ads Integration
In-App Purchases
Game Economy Design
Royal Pass and Bundle Offers
By prioritizing player enjoyment, the monetization elements were experienced as enhancements rather than interruptions.
Creating Player-Friendly Monetization
We designed a system that integrated visual effects, sound, character animations, and environments to make progression feel rewarding. By aligning monetization with natural player milestones, we created revenue opportunities that enhanced achievement and supported long-term retention.
Results
The monetisation framework built by RGS gave a direct revenue stream. Rewarded ads increased engagement, while the UI, VFX, and SFX improvements significantly boosted player progression. The balanced economy supported repeat play and consistent revenue growth.
Key outcomes included:
- 17 % increase in average revenue per active user.
- 5% conversion rate of non-paying players into paying users.
- 9% longer play sessions as players engaged with monetisation features.
- 32 % improvement in game progression.
The monetisation framework built by RGS gave a direct revenue stream. Rewarded ads increased engagement, while the UI, VFX, and SFX improvements significantly boosted player progression. The balanced economy supported repeat play and consistent revenue growth.
Key outcomes included:
- 17 % increase in average revenue per active user.
- 5% conversion rate of non-paying players into paying users.
- 9% longer play sessions as players engaged with monetisation features.
- 32 % improvement in game progression.
