Nov 17, 2023
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Service categories
Service Lines
Design
QA and Testing
Web Development
Domain focus
Non-profit
Programming language
JavaScript
PHP
Frameworks
Symfony
CMS solutions
Drupal
Subcategories
Design
User Experience
QA and Testing
Integration
QA
Challenge
UNICEF USA is a national non-profit organization that works to advance the global mission of UNICEF by rallying the American public to support the world's most vulnerable children. With a new brand vision, messaging, and content that needed to reflect the updated experience, along with an aging CMS platform, UNICEF USA needed to completely redesign and redevelop the digital experience to better service its global users while improving efficiencies for content administrators.
UNICEF USA is a national non-profit organization that works to advance the global mission of UNICEF by rallying the American public to support the world's most vulnerable children. With a new brand vision, messaging, and content that needed to reflect the updated experience, along with an aging CMS platform, UNICEF USA needed to completely redesign and redevelop the digital experience to better service its global users while improving efficiencies for content administrators.
Solution
UNICEF USA partnered with Sandstorm to build a new digital experience in Drupal via www.unicefusa.org that better conveys the organization's impact worldwide, while driving donations to improve the lives of children. Sandstorm worked with UNICEF USA to identify technical requirements and the most efficient ways to implement the new brand vision in Drupal 9. The team consulted on the new information architecture to create a navigation that would be more intuitive for users. Sandstorm also collaborated with content editors to reduce bloat in the administrative experience and streamline how content is published and cross-referenced on the site.
UNICEF USA partnered with Sandstorm to build a new digital experience in Drupal via www.unicefusa.org that better conveys the organization's impact worldwide, while driving donations to improve the lives of children. Sandstorm worked with UNICEF USA to identify technical requirements and the most efficient ways to implement the new brand vision in Drupal 9. The team consulted on the new information architecture to create a navigation that would be more intuitive for users. Sandstorm also collaborated with content editors to reduce bloat in the administrative experience and streamline how content is published and cross-referenced on the site.
Results
With Sandstorm's help, UNICEF USA was able to launch a new digital experience that is fully responsive, ADA accessible, user-friendly, visually stunning, and aligned with the organization's brand vision. The website is responsible for raising over $35 million per year, so our team ensured the site was optimized for performance, resulting in much faster page load times, improved search engine rankings, and overall better user engagement.
With Sandstorm's help, UNICEF USA was able to launch a new digital experience that is fully responsive, ADA accessible, user-friendly, visually stunning, and aligned with the organization's brand vision. The website is responsible for raising over $35 million per year, so our team ensured the site was optimized for performance, resulting in much faster page load times, improved search engine rankings, and overall better user engagement.
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