AJP: World’s fastest growing jiu jitsu tournament organization
Challenge
As a sports organization with over 7,000 registered athletes, AJP was already thriving. What they needed was a way to gain control over the infrastructure of the platform, customize it in a way that would be unique for the organization. Brand visuals update and modern UX practices came as important additions to the new platform.
As a sports organization with over 7,000 registered athletes, AJP was already thriving. What they needed was a way to gain control over the infrastructure of the platform, customize it in a way that would be unique for the organization. Brand visuals update and modern UX practices came as important additions to the new platform.
Solution
We designed and built a new global website for AJP, combining refreshed branding with a redesigned user experience across desktop and mobile. The scope included an interactive event map, intuitive navigation, streamlined event registration, athlete profiles, rankings, and a content library. Detailed event pages brought together schedules, venue information, participant lists, brackets, and match results. We also refined the logo and developed a cohesive visual system for sub-brands and event graphics.
We designed and built a new global website for AJP, combining refreshed branding with a redesigned user experience across desktop and mobile. The scope included an interactive event map, intuitive navigation, streamlined event registration, athlete profiles, rankings, and a content library. Detailed event pages brought together schedules, venue information, participant lists, brackets, and match results. We also refined the logo and developed a cohesive visual system for sub-brands and event graphics.
Results
The new ajp.world website launched in 2024, bringing AJP’s updated visual identity and redesigned digital experience online. The platform brought together tools for athletes to discover tournaments, plan their competitive calendars, register for events, and explore rankings and performance statistics. The launch marked a step forward in AJP’s digital development, supported by a visual system designed to accommodate new divisions as the organization grows.
The new ajp.world website launched in 2024, bringing AJP’s updated visual identity and redesigned digital experience online. The platform brought together tools for athletes to discover tournaments, plan their competitive calendars, register for events, and explore rankings and performance statistics. The launch marked a step forward in AJP’s digital development, supported by a visual system designed to accommodate new divisions as the organization grows.
