Pickup Coffee
Challenge
Pickup Coffee is one of the most loved coffee brands in the Philippines and Mexico. With over 430 and 32 branches in the countries, respectively, the brand is rapidly expanding its services offline and online. However, they were facing major operational issues as they had little visibility into their business metrics, store operations, sales, inventory, and customers. There was a lack of a unified data pipeline to gather and process data from multiple sources for accurate analysis, predictions, and reports. Moreover, their app did not support multiple payment gateways, loyalty programs, refund requests, feedback collection, and more high-end features that improve the service quality and customer experience.
Pickup Coffee is one of the most loved coffee brands in the Philippines and Mexico. With over 430 and 32 branches in the countries, respectively, the brand is rapidly expanding its services offline and online. However, they were facing major operational issues as they had little visibility into their business metrics, store operations, sales, inventory, and customers. There was a lack of a unified data pipeline to gather and process data from multiple sources for accurate analysis, predictions, and reports. Moreover, their app did not support multiple payment gateways, loyalty programs, refund requests, feedback collection, and more high-end features that improve the service quality and customer experience.
Solution
The Shuru team helped set up a robust data pipeline to gather data from different sources to help them get complete visibility of common business metrics and extract hidden insights for strategic decision-making. Our team also developed new features for the app, like delivery partner integration, feedback collection & analysis, auto refunds & cancellations, tier-based loyalty program, and payment gateways.
The Shuru team helped set up a robust data pipeline to gather data from different sources to help them get complete visibility of common business metrics and extract hidden insights for strategic decision-making. Our team also developed new features for the app, like delivery partner integration, feedback collection & analysis, auto refunds & cancellations, tier-based loyalty program, and payment gateways.
Results
Our technology support for Pickup Coffee streamlined their data pipeline, elevated their app performance, released advanced features, and optimized end-to-end feature deployment. Our database management and app maintenance services resulted in:
- Improving the performance of the app
- Boosting the customer experience and user satisfaction
- Enhancing and supporting the business expansion of both offline stores and the app
- App functions seamlessly at peak hours or promotion days
Our business-focused and custom software solutions for Pickup Coffee demonstrate how we revive brands struggling with technology support to enable seamless expansion and long-term value generation.
Our technology support for Pickup Coffee streamlined their data pipeline, elevated their app performance, released advanced features, and optimized end-to-end feature deployment. Our database management and app maintenance services resulted in:
- Improving the performance of the app
- Boosting the customer experience and user satisfaction
- Enhancing and supporting the business expansion of both offline stores and the app
- App functions seamlessly at peak hours or promotion days
Our business-focused and custom software solutions for Pickup Coffee demonstrate how we revive brands struggling with technology support to enable seamless expansion and long-term value generation.