Challenge
Mindvalley Connections wanted to provide its 12-million student community with a safe and ad-free space to interact. To achieve this, they decided to invest in developing a custom social platform, allowing them to move away from relying on the existing social media and better meet the unique needs of their students.
Mindvalley Connections wanted to provide its 12-million student community with a safe and ad-free space to interact. To achieve this, they decided to invest in developing a custom social platform, allowing them to move away from relying on the existing social media and better meet the unique needs of their students.
Solution
The platform includes several core features to foster community interaction and engagement. Users can network by browsing profiles, viewing posts and attended quests, adding people to their Close Friends list, and mentioning others in posts. Messaging functionality allows users to exchange text, photo, and video content in both private and group channels. Through the Events feature, users can explore, share, and participate in global events organized by the community or host local meet-ups. Additionally, the platform uses advanced analytics to track user journeys, supporting data-driven UX improvements.
The platform includes several core features to foster community interaction and engagement. Users can network by browsing profiles, viewing posts and attended quests, adding people to their Close Friends list, and mentioning others in posts. Messaging functionality allows users to exchange text, photo, and video content in both private and group channels. Through the Events feature, users can explore, share, and participate in global events organized by the community or host local meet-ups. Additionally, the platform uses advanced analytics to track user journeys, supporting data-driven UX improvements.
Results
The Sigma Software team had prior experience in developing social media applications, so successfully delivered the MVP in just three months. The initial users and stakeholders at Mindvalley Connections were impressed with the solution, leading the team to continue enhancing the platform, which was launched for 20,000 external users in July 2020.
The Sigma Software team had prior experience in developing social media applications, so successfully delivered the MVP in just three months. The initial users and stakeholders at Mindvalley Connections were impressed with the solution, leading the team to continue enhancing the platform, which was launched for 20,000 external users in July 2020.