National Fitness Campaign (NFC) - A Wellness Consulting Firm
Challenge
The client was looking for a new way to promote the use of the Fitness Courts, and to garner more consistent use and recurrent activity from their users. While they had an existing mobile app that allowed users to search for and check into a court, this required users to not only have the app downloaded but also required the user to have a registered profile. So the client sought a solution that would make the check-ins easier and quicker for a user, and they also wanted to utilize gamification to reward their users for consistently checking in to the Fitness Courts.
The client was looking for a new way to promote the use of the Fitness Courts, and to garner more consistent use and recurrent activity from their users. While they had an existing mobile app that allowed users to search for and check into a court, this required users to not only have the app downloaded but also required the user to have a registered profile. So the client sought a solution that would make the check-ins easier and quicker for a user, and they also wanted to utilize gamification to reward their users for consistently checking in to the Fitness Courts.
Solution
We developed a Progressive Web App that a user could open by scanning a QR code, which would be placed at each Fitness Court location. The PWA would open directly to a check in screen, where users could check into the court as a guest, or else register a profile and then check in. Guest and registered users would be encouraged to return and check in again as they would earn special badges for their check-ins. The app would also track their progress by recording a user’s week streak, to promote more consistent check-ins. Registered users would get the additional benefit of being added to a national leaderboard, where they could compare their check-in progress with other users across the country.
We also developed a web application for the client to manage the PWA content and oversee the usage as a Super Admin. The super admin platform allows the client to update the content for videos and challenges that are viewable by the PWA users, as well as view analytics regarding the usage of and engagement with the app.
We developed a Progressive Web App that a user could open by scanning a QR code, which would be placed at each Fitness Court location. The PWA would open directly to a check in screen, where users could check into the court as a guest, or else register a profile and then check in. Guest and registered users would be encouraged to return and check in again as they would earn special badges for their check-ins. The app would also track their progress by recording a user’s week streak, to promote more consistent check-ins. Registered users would get the additional benefit of being added to a national leaderboard, where they could compare their check-in progress with other users across the country.
We also developed a web application for the client to manage the PWA content and oversee the usage as a Super Admin. The super admin platform allows the client to update the content for videos and challenges that are viewable by the PWA users, as well as view analytics regarding the usage of and engagement with the app.
Results
The client is able to gather useful analytics about the PWA usage, and compare this data with the mobile app usage to develop better solutions for engaging with their users and improving the user experience.
The client is able to gather useful analytics about the PWA usage, and compare this data with the mobile app usage to develop better solutions for engaging with their users and improving the user experience.
