Mar 09, 2021
No image
Completed

Churchill Downs

$75,000+
4-6 months
United States, Louisville
10+
view project
Service categories
Service type
Web Development
Design
Domain focus
Gambling
Other
Solution type
Business Software
Other
Programming language
C#
Java
SQL

Challenge

Churchill Downs Inc. came to Slingshot seeking an online 50/50 raffle solution to benefit several charities, including Thoroughbred Aftercare, Arts and Education, and Breast and Ovarian Cancer Research. The goal was to launch the solution for the Kentucky Derby and capitalize on the spirit of the event.

Solution

The idea was simple: allow track patrons to quickly make donations for a 50/50 raffle while they were at the track. To do so, we had to make something that was fluid and intuitive to use as well as accessible from a mobile phone. Objectives - Design the site to be simple to use and mobile friendly. - Enable patrons to purchase raffle tickets from any device. - Integrate with Paypal to obtain payments - Keep it legal and print physical tickets for the actual drawing. - Get in done by Derby! (8 weeks to make it happen)

Results

The site was completed and rolled out for the 2017 Kentucky Oaks and Kentucky Derby. Purchasing a raffle ticket is easy and still conforms to applicable regulations of having printed physical tickets. Since the original launch, the initiative has generated well over $250,000 in funds, and has since been used every year for the Derby with no plans of stopping.