Shopping App with Personalized Recommendations for Ulala
Challenge
Ulala, a production company with an online store, had many returning customers, but the mobile experience made repeat purchases slow. Customers had to search for products again, remember what they had bought before and repeat the same steps every time. The company wanted an app that would make reordering quick and give it a better way to stay in touch with existing customers.
Ulala, a production company with an online store, had many returning customers, but the mobile experience made repeat purchases slow. Customers had to search for products again, remember what they had bought before and repeat the same steps every time. The company wanted an app that would make reordering quick and give it a better way to stay in touch with existing customers.
Solution
SoftDoes built an iOS, Android and iPad app connected to the existing online store. Customers can browse products, save favorites, view previous orders and reorder without starting from scratch. The app includes personalized recommendations based on browsing and purchase history, push notifications for order updates and offers, and a checkout refined over several iterations for speed on a phone. SoftDoes also built the backend connections to keep the app in sync with the store.
SoftDoes built an iOS, Android and iPad app connected to the existing online store. Customers can browse products, save favorites, view previous orders and reorder without starting from scratch. The app includes personalized recommendations based on browsing and purchase history, push notifications for order updates and offers, and a checkout refined over several iterations for speed on a phone. SoftDoes also built the backend connections to keep the app in sync with the store.
Results
Within a few months of launch the app showed a significant increase in repeat customers, purchase rates and checkout completion. SoftDoes ran an organized process, delivered within the agreed timeframe and stayed responsive throughout. The client noted that SoftDoes kept track of every detail and never made them repeat the same requests.
Within a few months of launch the app showed a significant increase in repeat customers, purchase rates and checkout completion. SoftDoes ran an organized process, delivered within the agreed timeframe and stayed responsive throughout. The client noted that SoftDoes kept track of every detail and never made them repeat the same requests.