Jan 18, 2024
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Service categories
Service Lines
Software Development
Domain focus
Education
Other
Subcategories
Software Development
Desktop Development
Challenge
The Fusion Academy Scholarship Foundation aimed to increase leads for its personalized education services in the US, targeting parents seeking alternative education solutions for children facing unique learning challenges, such as ADHD and dyslexia.
The Fusion Academy Scholarship Foundation aimed to increase leads for its personalized education services in the US, targeting parents seeking alternative education solutions for children facing unique learning challenges, such as ADHD and dyslexia.
Solution
Implementing a targeted digital marketing strategy focused on content creation, including blog posts and videos addressing common concerns of parents with children facing learning challenges. Utilizing social media platforms and partnering with influencers in the education and special needs niche to amplify reach and engagement.
Implementing a targeted digital marketing strategy focused on content creation, including blog posts and videos addressing common concerns of parents with children facing learning challenges. Utilizing social media platforms and partnering with influencers in the education and special needs niche to amplify reach and engagement.
Results
The Foundation witnessed a 30% increase in website traffic and a significant rise in inquiries from interested parents within the first quarter of the campaign. The targeted content strategy not only generated leads but also enhanced the Foundation's reputation as a go-to resource for personalized education, establishing a stronger connection with its niche audience.
The Foundation witnessed a 30% increase in website traffic and a significant rise in inquiries from interested parents within the first quarter of the campaign. The targeted content strategy not only generated leads but also enhanced the Foundation's reputation as a go-to resource for personalized education, establishing a stronger connection with its niche audience.