Jan 18, 2024
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Service categories
Service Lines
Software Development
Domain focus
Advertising & Marketing
Other
Subcategories
Software Development
Desktop Development
Challenge
Friedman's Shoes is a 75-year-old, family-owned and operated store specializing in large-size shoes. Convenient shopping experience for those who require bigger shoe sizes. Friedman's Shoes, specializing in orthopedic footwear, faced a challenge in the competitive US market, struggling to generate leads for their specialized services despite a quality product range.
Friedman's Shoes is a 75-year-old, family-owned and operated store specializing in large-size shoes. Convenient shopping experience for those who require bigger shoe sizes. Friedman's Shoes, specializing in orthopedic footwear, faced a challenge in the competitive US market, struggling to generate leads for their specialized services despite a quality product range.
Solution
To boost leads, Friedman's Shoes implemented a targeted digital marketing strategy, leveraging SEO and content marketing. They created engaging blog posts on foot health, collaborated with podiatrists for expert content, and optimized their website for local search terms.
To boost leads, Friedman's Shoes implemented a targeted digital marketing strategy, leveraging SEO and content marketing. They created engaging blog posts on foot health, collaborated with podiatrists for expert content, and optimized their website for local search terms.
Results
The strategy resulted in a 30% increase in online visibility, leading to a 25% growth in organic leads. The collaboration with podiatrists not only enhanced credibility but also attracted a niche audience seeking specialized footwear solutions. Overall, Friedman's Shoes successfully positioned itself as a leader in the orthopedic footwear market.
The strategy resulted in a 30% increase in online visibility, leading to a 25% growth in organic leads. The collaboration with podiatrists not only enhanced credibility but also attracted a niche audience seeking specialized footwear solutions. Overall, Friedman's Shoes successfully positioned itself as a leader in the orthopedic footwear market.