Dec 12, 2023
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Service categories
Service Lines
Software Development
Domain focus
Other
Retail and Restaurants
Subcategories
Software Development
Desktop Development
Challenge
Providing African Cultural food in the UK with healthy meals and complete grocery packages.Niyis.Co.uk, specializing in African cultural food services, faced limited visibility in the UK market, hindering lead generation. The niche market presented challenges in reaching a broader audience.
Providing African Cultural food in the UK with healthy meals and complete grocery packages.Niyis.Co.uk, specializing in African cultural food services, faced limited visibility in the UK market, hindering lead generation. The niche market presented challenges in reaching a broader audience.
Solution
Implement a multi-faceted digital marketing strategy, including targeted social media campaigns, collaboration with influencers, and optimizing their website for local search. Additionally, host virtual events showcasing the richness of African culinary traditions to engage the community.
Implement a multi-faceted digital marketing strategy, including targeted social media campaigns, collaboration with influencers, and optimizing their website for local search. Additionally, host virtual events showcasing the richness of African culinary traditions to engage the community.
Results
By leveraging social media and influencers, Niyis.Co.uk witnessed a 30% increase in online engagement. Local search optimization boosted website traffic, resulting in a 25% rise in leads. The virtual events not only enhanced brand awareness but also fostered a sense of community, leading to a 20% growth in repeat customers.
By leveraging social media and influencers, Niyis.Co.uk witnessed a 30% increase in online engagement. Local search optimization boosted website traffic, resulting in a 25% rise in leads. The virtual events not only enhanced brand awareness but also fostered a sense of community, leading to a 20% growth in repeat customers.