Jul 12, 2024
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Service categories
Service Lines
Mobile Development
Domain focus
Retail and Restaurants
Frameworks
Flutter
Subcategories
Mobile Development
Cross-platform
Challenge
The threat of globalization was a threat that the client was going to face in the Indian market since it was populated with large dominant food delivery giants. Also, restaurants that formed their brand had its peculiarities in menu management, orders’ processing, and customers’ interactions, so the company needed a flexible solution. Given the fact that the market was already oversaturated, and customers’ loyalty is one of the key factors, keeping high user engagement and the rate of retention was the issue as well.
The threat of globalization was a threat that the client was going to face in the Indian market since it was populated with large dominant food delivery giants. Also, restaurants that formed their brand had its peculiarities in menu management, orders’ processing, and customers’ interactions, so the company needed a flexible solution. Given the fact that the market was already oversaturated, and customers’ loyalty is one of the key factors, keeping high user engagement and the rate of retention was the issue as well.
Solution
For these challenges, we created a highly adaptable food delivery application which utilized Flutter for the mobile application and Firebase for backend services. This helped each restaurant partner to fix their menu, prices, and offers to suit their individual strategic needs. In retention-oriented design, we addressed the usability of interfaces put emphasis on adopting seamless user experience elements including social login and users’ preferred content suggestion. Furthermore, being responsive to the client’s growth objectives, we also took into account scalability and performance for handling growing amounts of traffic from users.
For these challenges, we created a highly adaptable food delivery application which utilized Flutter for the mobile application and Firebase for backend services. This helped each restaurant partner to fix their menu, prices, and offers to suit their individual strategic needs. In retention-oriented design, we addressed the usability of interfaces put emphasis on adopting seamless user experience elements including social login and users’ preferred content suggestion. Furthermore, being responsive to the client’s growth objectives, we also took into account scalability and performance for handling growing amounts of traffic from users.
Results
Consequently, the client was able to increase effectiveness in the handling of menus and orders in all the outlets. Thus, they were able to improve the usability by providing suggestions respective to the user and inclusion of social networks which helped to increase customer’s trust. The architecture of the apps were scalable which could again feed into the business growth as the server capabilities to manage increased traffic. In conclusion, our solution allowed the client to transform the possible threats into opportunities and become more successful in the sphere of food delivery services.
Consequently, the client was able to increase effectiveness in the handling of menus and orders in all the outlets. Thus, they were able to improve the usability by providing suggestions respective to the user and inclusion of social networks which helped to increase customer’s trust. The architecture of the apps were scalable which could again feed into the business growth as the server capabilities to manage increased traffic. In conclusion, our solution allowed the client to transform the possible threats into opportunities and become more successful in the sphere of food delivery services.
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