Mar 17, 2021
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Full-cycle Magento migration for a Swedish sports apparel store

Full-cycle Magento migration for a Swedish sports apparel store

4-6 months
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Service categories
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Software Development
Web Development
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Programming language


Gameday offers branded sportswear for North-American League fans in Sweden. To operate their business, Gameday used Magento 1 that soon stopped meeting their requirements. They also hadn’t changed their store’s design since opening. To move their business forward, Gameday decided to migrate to Magento 2 and launch a new website. They outsourced the project to our team due to great customer references and required experience.


To ensure all assets were transferred smoothly, we installed a Magento 2 version on a staging environment and performed beta tests. Then we installed and configured the required extensions: — Mirasvit Help Desk for customer support; — Social Login for logging in via social media; — MLX-STORE Guest Wishlist for making wishlists offline Magefan Blog for blog management. We also collaborated with Gameday’s local vendor, responsible for installing shipment data management and payment modules. The vendor failed to deliver the modules on time, so we finalized their installation and setup.


Staylime created a modern, intuitive website design. We built a mega-menu, dividing all leagues into first-level categories. For easy navigation, we implemented a filtering and sorting tool, utilizing Magento 2 Layered Navigation. To meet Gameday’s business requirements, we also built custom features: — Sports team-based / region-based product arrangement to add new regions and/or teams within a category and create product groups based on these attributes; — Pop-up login form to log in via social media without redirection to a login page; — Custom API to monitor website’s traffic via Facebook and Google analytics. For high website ranking, we conducted a pre-live SEO check and made necessary adjustments.