Challenge
World Ex Ltd. has spent two decades as the trusted specialist for parcels moving from Canada to Armenia and Georgia. The brand was strong and the service was loved — but the technology was stuck. The business ran on a fragile, Sage-based WordPress theme with no real customer accounts and no shipment data model, while the internal team managed operations on spreadsheets, paper manifests, and a Word-template label printer. We weren't asked to redesign the brand; we were asked to rebuild everything underneath it — replacing the tangled WordPress site with a single platform that runs the public site, the customer experience, and the entire back-office, all without losing 20 years of hard-won customer trust in the switch.
World Ex Ltd. has spent two decades as the trusted specialist for parcels moving from Canada to Armenia and Georgia. The brand was strong and the service was loved — but the technology was stuck. The business ran on a fragile, Sage-based WordPress theme with no real customer accounts and no shipment data model, while the internal team managed operations on spreadsheets, paper manifests, and a Word-template label printer. We weren't asked to redesign the brand; we were asked to rebuild everything underneath it — replacing the tangled WordPress site with a single platform that runs the public site, the customer experience, and the entire back-office, all without losing 20 years of hard-won customer trust in the switch.
Solution
We rebuilt World Ex end to end on a modern, type-safe, edge-rendered stack, unifying three surfaces into one platform. The public marketing site was rebuilt as a fully multilingual experience across five languages (English, Armenian, Georgian, Russian, and French), with a live quote calculator, an interactive drop-off locator, and no-account parcel tracking. We introduced a proper customer portal — secure accounts with MFA, full shipment history, and branded transactional email. At the core, we replaced the spreadsheets and Word labels with a purpose-built operations console for parcel intake, on-demand barcode label generation, manifest building, and customs-ready exports. Underpinning it all is a compliance-grade admin layer with five-tier role-based access control, full audit logging, feature flags, and a country pricing engine — plus a clean migration of 20 years of customer and shipment data out of the legacy database with zero data loss.
We rebuilt World Ex end to end on a modern, type-safe, edge-rendered stack, unifying three surfaces into one platform. The public marketing site was rebuilt as a fully multilingual experience across five languages (English, Armenian, Georgian, Russian, and French), with a live quote calculator, an interactive drop-off locator, and no-account parcel tracking. We introduced a proper customer portal — secure accounts with MFA, full shipment history, and branded transactional email. At the core, we replaced the spreadsheets and Word labels with a purpose-built operations console for parcel intake, on-demand barcode label generation, manifest building, and customs-ready exports. Underpinning it all is a compliance-grade admin layer with five-tier role-based access control, full audit logging, feature flags, and a country pricing engine — plus a clean migration of 20 years of customer and shipment data out of the legacy database with zero data loss.
Results
Five languages live across one codebase, three surfaces unified into a single platform (marketing, portal, and operations), and 100% off WordPress — now running on an edge-rendered stack with sub-second page loads worldwide. A two-decade-old courier moved from a fragile theme and paper manifests to a platform that actually runs the business, with new features still shipping on a sprint cadence.
Five languages live across one codebase, three surfaces unified into a single platform (marketing, portal, and operations), and 100% off WordPress — now running on an edge-rendered stack with sub-second page loads worldwide. A two-decade-old courier moved from a fragile theme and paper manifests to a platform that actually runs the business, with new features still shipping on a sprint cadence.
