Gainspot | MVP for SEM, SEO & AI-driven search campaigns optimisation

Augurian is a well-established United States company that helps businesses with planning marketing strategies and running digital campaigns. Gainspot is their innovative MVP app built to support digital marketing experts in optimising their paid campaigns and increasing visibility on the Internet. There are three main pillars of Gainspot: SEM module, SEO module and ChatGPT report.

The client had their web app in an early stage of development, but they were not satisfied with the way how the app was built and the overall result. Despite having beta testers, the app's release was constantly postponed. Our role included immediate fixes, essential feature integration for beta testing, and continuous enhancements driven by user feedback.

We managed to implement all the changes and features necessary to release the beta version of the app. Our ongoing efforts include refining the received code for improved quality and implementing changes based on users’ feedback. Currently, we're actively developing additional user-friendly features such as visualisations, filters, and dashboards. The app remains in closed beta version, with a continuous onboarding of new users (including leading technology companies). The client's goal is to gain extensive feedback and improve the app before transitioning to a broader audience in the future. Read more at: teacode.io/gainspot