SimplifiedBody | A SaaS white-label app for nutrition planning & progress tracking

SimplifiedBody was an app designed and developed for a dietitian from the United Kingdom who ran a SaaS company that provided a nutrition system for personal trainers. The client needed to replace their self-managed WordPress site with a more sophisticated solution in order to unleash the business potential that was limited by technology.

Our task involved building a SaaS white-label application for personal trainers. Each trainer was to receive access to their own custom and branded application that was offered to clients of their own (end-users). We had to manage both API integration and nutrition recommendation algorithms, dealing with a large amount of data. One crucial aspect we needed to address was white-labelling. Since our goal was to create a SaaS solution, it was essential for every personal trainer to customise the app according to their branding preferences.

We focused on user customisation, allowing trainers to brand their apps with logos and colour palettes. We also implemented colour verification to ensure branding coherence. We created three panels: a master admin panel for SimplifiedBody to manage trainers and the meal database, individual panels for trainers to add meals and manage end-users, and a customer application for end-users to generate personalised meal plans based on their preferences and nutrition goals. The app tracked progress, enabling users to add measurements, images, and receive motivational reminders. We maintained a dynamic development process, incorporating feedback and consistently updating the app to meet evolving needs.