Challenge
Altamar Charters runs a luxury yacht-charter operation out of Cancun with a fleet of more than twenty vessels, and its customers are overwhelmingly Spanish-speaking. The business was losing enquiries at the top of the funnel: prospective charterers could not easily compare vessels, could not see what a price actually included, and had no obvious way to start a conversation. Charter pricing is genuinely confusing, because whether a captain and crew are included changes the number substantially, and that distinction was getting lost. The site also needed to speak Spanish first rather than read as an English site that had been translated.
Altamar Charters runs a luxury yacht-charter operation out of Cancun with a fleet of more than twenty vessels, and its customers are overwhelmingly Spanish-speaking. The business was losing enquiries at the top of the funnel: prospective charterers could not easily compare vessels, could not see what a price actually included, and had no obvious way to start a conversation. Charter pricing is genuinely confusing, because whether a captain and crew are included changes the number substantially, and that distinction was getting lost. The site also needed to speak Spanish first rather than read as an English site that had been translated.
Solution
We built a Spanish-first marketing site on Next.js with i18n, designed around the two questions charterers actually ask: which boat, and what does that price include. Every vessel in the fleet of more than twenty gets its own page with specifications and photography, and pricing is presented with captain-included costs stated plainly rather than buried in footnotes.
Because charter enquiries in the region happen on WhatsApp rather than by email, we made WhatsApp the primary booking path and built a Get a Quote flow that hands a structured enquiry straight to the operator. A services section and a testimonials section carry the trust load, and a blog gives the business something to rank on beyond its own brand name.
We built a Spanish-first marketing site on Next.js with i18n, designed around the two questions charterers actually ask: which boat, and what does that price include. Every vessel in the fleet of more than twenty gets its own page with specifications and photography, and pricing is presented with captain-included costs stated plainly rather than buried in footnotes.
Because charter enquiries in the region happen on WhatsApp rather than by email, we made WhatsApp the primary booking path and built a Get a Quote flow that hands a structured enquiry straight to the operator. A services section and a testimonials section carry the trust load, and a blog gives the business something to rank on beyond its own brand name.
Results
Altamar Charters now has a site that presents the whole fleet clearly and in the language its customers actually use, with the captain-included question answered before anyone has to ask it. Routing enquiries through WhatsApp rather than a contact form removed the friction that was costing conversations, and matched how charter bookings already work in Cancun.
The build shipped in three months as a production site, not a template dressed up. Spanish-first with i18n from the outset means the structure is ready for additional languages without a rebuild, which matters for a business selling into both the Mexican and US markets.
Altamar Charters now has a site that presents the whole fleet clearly and in the language its customers actually use, with the captain-included question answered before anyone has to ask it. Routing enquiries through WhatsApp rather than a contact form removed the friction that was costing conversations, and matched how charter bookings already work in Cancun.
The build shipped in three months as a production site, not a template dressed up. Spanish-first with i18n from the outset means the structure is ready for additional languages without a rebuild, which matters for a business selling into both the Mexican and US markets.
