Challenge
The Northeast PA Leadership Fund runs an annual Golf Classic and the Solano Dinner as its principal fundraising events, and the fifteenth edition needed a home online. Fundraising events like this live or die on a short window: registrations have to be captured quickly, sponsors need visible acknowledgement, and attendees want the practical details in one place without hunting through a PDF or an email chain. The Fund also wanted to pay proper tribute to its founder, which is a tone problem as much as a design one. The whole thing had to be standing up in days, not weeks, because the event date was fixed.
The Northeast PA Leadership Fund runs an annual Golf Classic and the Solano Dinner as its principal fundraising events, and the fifteenth edition needed a home online. Fundraising events like this live or die on a short window: registrations have to be captured quickly, sponsors need visible acknowledgement, and attendees want the practical details in one place without hunting through a PDF or an email chain. The Fund also wanted to pay proper tribute to its founder, which is a tone problem as much as a design one. The whole thing had to be standing up in days, not weeks, because the event date was fixed.
Solution
We built a focused event microsite rather than a general charity website, on the principle that a single-purpose page converts better than a site a visitor has to navigate. The registration flow is the spine: it captures attendees for both the Golf Classic and the Solano Dinner with the minimum number of fields that still gives the organisers what they need.
Around that sit the details attendees actually look for, an About the Fund section explaining where the money goes, a photo gallery from previous years to carry social proof, and a founder tribute given its own space and a quieter visual treatment so it reads as respect rather than marketing. The build was deliberately lean so it could ship inside a week against a fixed event date.
We built a focused event microsite rather than a general charity website, on the principle that a single-purpose page converts better than a site a visitor has to navigate. The registration flow is the spine: it captures attendees for both the Golf Classic and the Solano Dinner with the minimum number of fields that still gives the organisers what they need.
Around that sit the details attendees actually look for, an About the Fund section explaining where the money goes, a photo gallery from previous years to carry social proof, and a founder tribute given its own space and a quieter visual treatment so it reads as respect rather than marketing. The build was deliberately lean so it could ship inside a week against a fixed event date.
Results
The Fund went into its fifteenth Golf Classic with a single public link that handled registration, event information and sponsor visibility, replacing a scattered mix of documents and email. Organisers could point every channel at one place, and attendees could register without a phone call.
Delivered in one week from brief to live, which is the point worth drawing out: a tightly scoped microsite built to a hard external deadline. The founder tribute gave the Fund something it had wanted for a while and had nowhere to put.
The Fund went into its fifteenth Golf Classic with a single public link that handled registration, event information and sponsor visibility, replacing a scattered mix of documents and email. Organisers could point every channel at one place, and attendees could register without a phone call.
Delivered in one week from brief to live, which is the point worth drawing out: a tightly scoped microsite built to a hard external deadline. The founder tribute gave the Fund something it had wanted for a while and had nowhere to put.
