Feb 07, 2022
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Merchandising Management in Retail
Ongoing

Merchandising Management in Retail

$100,000+
more 1 year
Russia
10+
Service categories
Service Lines
Software Development
Mobile Development
Web Development
Domain focus
Retail and Restaurants

Challenge

Ensure the quality of goods distribution in retail chains. Timely obtain information on delivery failures and contract violations. Gather marketing information on the competitors and consumer preferences. Carry out training and control the level of knowledge of field staff.
Ensure the quality of goods distribution in retail chains. Timely obtain information on delivery failures and contract violations. Gather marketing information on the competitors and consumer preferences. Carry out training and control the level of knowledge of field staff.

Solution

The product consists of a mobile app and a web portal. On the portal, supervisors manage the schedule of visits to sales outlets in the allocated territory and distribute it among the team of merchandisers. Managers, in turn, use the portal to manage distribution quality parameters, plan training, grading, and questionnaires. The app provides merchandisers with an itinerary of visits to outlets based on the last visit, incidents, and supervisor recommendations. Merchandisers for each point of sale have access to information about the products supplied, promotions and conditions of product placement on the shelves, as well as personal tasks. Upon the results of the work at the sales outlets, the data are immediately available for analytics on the portal.

Results

Unified tool. The product replaced several fragmented tools and relieved from the necessity to send materials in messengers. Effective business intelligence. The solution allows you to correlate sales indicators with the quality of shelf display, track the effectiveness of promotions and customer activity. Reliable solution. The application is used by more than 2,000 employees who have already performed more than 2 million audits in more than 50,000 outlets.
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Merchandising Management in Retail
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Merchandising Management in Retail