Challenge
Development of salespeople’s right-hand app
CK understood that the in-store consumer experience did not meet the brand's desired excellence and standards.
There was a lack of business intelligence and structured data.
Development of salespeople’s right-hand app
CK understood that the in-store consumer experience did not meet the brand's desired excellence and standards.
There was a lack of business intelligence and structured data.
Solution
A customized app for salespeople to access customer information and generate insights. This way, they could focus their efforts on improving the end customer's experience.
Inside the solution:
- Initially, we employed a Design Sprint bringing together a UDS squad and a squad from multiple areas at Calvin Klein.
- This way, we advanced to the software development phase in a more structured and assertive manner.
- The Development of web software integrated with the app resulted in a modular solution connected to the brand's other systems.
A customized app for salespeople to access customer information and generate insights. This way, they could focus their efforts on improving the end customer's experience.
Inside the solution:
- Initially, we employed a Design Sprint bringing together a UDS squad and a squad from multiple areas at Calvin Klein.
- This way, we advanced to the software development phase in a more structured and assertive manner.
- The Development of web software integrated with the app resulted in a modular solution connected to the brand's other systems.
Results
Results
The new tool was rapidly adopted by sales teams both in Brazil and internationally, becoming an indispensable asset. It enhanced customer satisfaction, increased consumer lifetime value, and streamlined daily operations, helping Calvin Klein sustain its leadership in the competitive global fashion industry.
Results
The new tool was rapidly adopted by sales teams both in Brazil and internationally, becoming an indispensable asset. It enhanced customer satisfaction, increased consumer lifetime value, and streamlined daily operations, helping Calvin Klein sustain its leadership in the competitive global fashion industry.