Challenge
Betr is a mental wellness app built on a simple idea: feeling better starts with noticing how you feel, and why. Betr already had a working app. What it did not have was a reason to open it tomorrow. Tracking, journaling, goals and analysis each lived behind their own tab, five features side by side rather than one habit. Your mood went in, and very little came back out.
Betr is a mental wellness app built on a simple idea: feeling better starts with noticing how you feel, and why. Betr already had a working app. What it did not have was a reason to open it tomorrow. Tracking, journaling, goals and analysis each lived behind their own tab, five features side by side rather than one habit. Your mood went in, and very little came back out.
Solution
What began as a brief to redesign its home screen became a rethink of the whole app. Over three months we worked alongside Betr’s own team, from the first check in to a design system ready for development. Every screen in Betr either feeds the loop or reads from it: check in, journal, talk it through with Mio, and see the patterns in the Life Map. Every insight in Betr is built from what you wrote, not from generic advice. Betr was handed over as a system, not a set of screens: 265 screens and the components behind them, so the product can keep evolving long after launch.
What began as a brief to redesign its home screen became a rethink of the whole app. Over three months we worked alongside Betr’s own team, from the first check in to a design system ready for development. Every screen in Betr either feeds the loop or reads from it: check in, journal, talk it through with Mio, and see the patterns in the Life Map. Every insight in Betr is built from what you wrote, not from generic advice. Betr was handed over as a system, not a set of screens: 265 screens and the components behind them, so the product can keep evolving long after launch.
Results
In the months after the redesign, the loop did what it was built to do. More people came back each week, and most check ins now end in a reflection rather than a single tap. Seven-day retention rose 34%, 71% of check ins are now reflective, and journal entries per user doubled.
In the months after the redesign, the loop did what it was built to do. More people came back each week, and most check ins now end in a reflection rather than a single tap. Seven-day retention rose 34%, 71% of check ins are now reflective, and journal entries per user doubled.