Challenge
Speak already had the hardest part: a teacher children love, and lessons and songs that use music as a way into language. What it did not have was a reason for a child to come back tomorrow, or a way for the grown-ups around them to see it working. Lessons were a list of videos, the Music Box was a list of songs, and the score sat at zero.
Speak already had the hardest part: a teacher children love, and lessons and songs that use music as a way into language. What it did not have was a reason for a child to come back tomorrow, or a way for the grown-ups around them to see it working. Lessons were a list of videos, the Music Box was a list of songs, and the score sat at zero.
Solution
We redesigned the app end to end for the two people who use it together: the child who practises, and the parent or caregiver beside them. Over four months and two rounds we worked alongside Speak’s team, from the first screen a child sees to a design system ready for development. Nothing in Speak marks a child wrong. A caregiver sees every child at a glance: minutes practised, classes completed, the current streak, and a weekly report in plain words on what is going well and what needs a little attention.
We redesigned the app end to end for the two people who use it together: the child who practises, and the parent or caregiver beside them. Over four months and two rounds we worked alongside Speak’s team, from the first screen a child sees to a design system ready for development. Nothing in Speak marks a child wrong. A caregiver sees every child at a glance: minutes practised, classes completed, the current streak, and a weekly report in plain words on what is going well and what needs a little attention.
Results
In the months after launch, the practice did what it was built to do. Children practised on more days of the week and tried again more often after a miss, and most parents now open the weekly report. Practice days per child rose 43%, recordings per child grew 2.4 times, and we designed 130 screens for both sides.
In the months after launch, the practice did what it was built to do. Children practised on more days of the week and tried again more often after a miss, and most parents now open the weekly report. Practice days per child rose 43%, recordings per child grew 2.4 times, and we designed 130 screens for both sides.