Challenge
GfK, a global market research company, needed to modernize its MyScan application to improve consumer shopping data collection from approved panelists at Aldi and Lidl. The existing process involved time-consuming manual data entry, inconsistent submission accuracy, and usability challenges that affected participation and operational efficiency.
Panelists required a faster and more intuitive way to capture shopping information, scan receipts, and submit purchase details without unnecessary steps. Manual reward tracking also created administrative overhead and made it difficult to maintain consistent user engagement.
For GfK's research teams, incomplete submissions and data quality issues complicated the process of collecting reliable consumer insights. The platform needed to accommodate different shopping scenarios while maintaining data accuracy, accessibility, and performance across Android and iOS devices.
The challenge was to create a scalable, user-friendly mobile experience that simplified data capture, automated reward management, increased submission completion, and supported efficient market research operations.
GfK, a global market research company, needed to modernize its MyScan application to improve consumer shopping data collection from approved panelists at Aldi and Lidl. The existing process involved time-consuming manual data entry, inconsistent submission accuracy, and usability challenges that affected participation and operational efficiency.
Panelists required a faster and more intuitive way to capture shopping information, scan receipts, and submit purchase details without unnecessary steps. Manual reward tracking also created administrative overhead and made it difficult to maintain consistent user engagement.
For GfK's research teams, incomplete submissions and data quality issues complicated the process of collecting reliable consumer insights. The platform needed to accommodate different shopping scenarios while maintaining data accuracy, accessibility, and performance across Android and iOS devices.
The challenge was to create a scalable, user-friendly mobile experience that simplified data capture, automated reward management, increased submission completion, and supported efficient market research operations.
Solution
VT Digital modernized the GfK MyScan application with a focus on streamlined shopping data collection, improved user engagement, and scalable mobile architecture across Android and iOS platforms.
Our team conducted a detailed assessment of the application's user experience, functionality, and data submission workflows to identify opportunities for improvement. We redesigned key interactions with responsive layouts, intuitive navigation, and visual guidance to help panelists complete submissions more efficiently.
We integrated advanced OCR and scanning capabilities using Scandit and Microblink Receipt SDK, enabling users to capture receipt information and scan QR codes and product barcodes while reducing manual data entry.
The application also incorporated flexible data entry options and real-time data review functionality, allowing panelists to verify purchase information before submission.
To improve engagement, we automated reward tracking and allocation, reducing administrative effort and providing a more consistent experience for participants.
Using technologies including React Native, Java, Kotlin, Objective-C, and SwiftUI, alongside established architectural patterns and GitLab CI/CD, we developed a maintainable solution designed to support future enhancements and evolving market research requirements.
VT Digital modernized the GfK MyScan application with a focus on streamlined shopping data collection, improved user engagement, and scalable mobile architecture across Android and iOS platforms.
Our team conducted a detailed assessment of the application's user experience, functionality, and data submission workflows to identify opportunities for improvement. We redesigned key interactions with responsive layouts, intuitive navigation, and visual guidance to help panelists complete submissions more efficiently.
We integrated advanced OCR and scanning capabilities using Scandit and Microblink Receipt SDK, enabling users to capture receipt information and scan QR codes and product barcodes while reducing manual data entry.
The application also incorporated flexible data entry options and real-time data review functionality, allowing panelists to verify purchase information before submission.
To improve engagement, we automated reward tracking and allocation, reducing administrative effort and providing a more consistent experience for participants.
Using technologies including React Native, Java, Kotlin, Objective-C, and SwiftUI, alongside established architectural patterns and GitLab CI/CD, we developed a maintainable solution designed to support future enhancements and evolving market research requirements.
Results
VT Digital's modernization of the GfK MyScan app delivered measurable improvements in consumer data collection, submission efficiency, and panelist engagement.
2.7x Faster Shopping Data Submission
Optimized workflows, receipt scanning, and simplified navigation enabled panelists to submit shopping information significantly faster, reducing friction throughout the data collection process.
48% Reduction in Manual Data Entry
Advanced OCR technology, barcode scanning, and automated data capture minimized repetitive input, helping improve operational efficiency and reduce opportunities for human error.
34% Increase in Panelist Submission Completion
An improved mobile user experience, intuitive visual guidance, and streamlined submission steps encouraged more panelists to successfully complete their shopping data submissions.
Automated Reward Management
Automated reward tracking and allocation reduced manual administrative processes while providing a more consistent and engaging experience for participating panelists.
Improved Data Quality and Scalability
Real-time data review and flexible submission options supported more reliable consumer data collection. The scalable application architecture also established a foundation for ongoing enhancements and future research requirements.
Together, these improvements strengthened GfK's digital data collection capabilities and helped research teams access consumer shopping information more efficiently.
VT Digital's modernization of the GfK MyScan app delivered measurable improvements in consumer data collection, submission efficiency, and panelist engagement.
2.7x Faster Shopping Data Submission
Optimized workflows, receipt scanning, and simplified navigation enabled panelists to submit shopping information significantly faster, reducing friction throughout the data collection process.
48% Reduction in Manual Data Entry
Advanced OCR technology, barcode scanning, and automated data capture minimized repetitive input, helping improve operational efficiency and reduce opportunities for human error.
34% Increase in Panelist Submission Completion
An improved mobile user experience, intuitive visual guidance, and streamlined submission steps encouraged more panelists to successfully complete their shopping data submissions.
Automated Reward Management
Automated reward tracking and allocation reduced manual administrative processes while providing a more consistent and engaging experience for participating panelists.
Improved Data Quality and Scalability
Real-time data review and flexible submission options supported more reliable consumer data collection. The scalable application architecture also established a foundation for ongoing enhancements and future research requirements.
Together, these improvements strengthened GfK's digital data collection capabilities and helped research teams access consumer shopping information more efficiently.
