Sep 04, 2023
No image
Completed
Supercharging retail loyalty campaigns with AI and Automation
$5,000+
4-6 months
Netherlands
6-9
Service categories
Service Lines
Artificial Intelligence
Software Development
Design
Domain focus
Retail and Restaurants
Subcategories
Design
Product Design
User Experience
Challenge
Despite ongoing digitisation in Retail Marketing, cashback campaigns have remained stubbornly analogue. From creation, to distribution, validation and the actual cashback payment processing, cashback campaigns traditionally require a lot of manual handling which makes them expensive and prone to human error. If you run cashback campaigns with affiliates or third party marketplaces, companies often have to pay additional commissions or processing fees to the partners without actually getting relevant data from it. Summarizing the main goals and objectives: direct contact with consumers; reduction of operational hassles and costs linked to rewards and cashback campaigns; internationally scalable and automated platform.
Despite ongoing digitisation in Retail Marketing, cashback campaigns have remained stubbornly analogue. From creation, to distribution, validation and the actual cashback payment processing, cashback campaigns traditionally require a lot of manual handling which makes them expensive and prone to human error. If you run cashback campaigns with affiliates or third party marketplaces, companies often have to pay additional commissions or processing fees to the partners without actually getting relevant data from it. Summarizing the main goals and objectives: direct contact with consumers; reduction of operational hassles and costs linked to rewards and cashback campaigns; internationally scalable and automated platform.
Solution
1. A multi-purpose application that allows to configure consumer-facing loyalty campaign initiatives, including but not limited to rewards and cash refund campaigns. In collaboration with Triple (wearetriple.nl).
2. An innovative and multi-purpose Image Processing and Optical Character and Image Recognition solution that extracts the data from images of both rolled and A4 receipts. This is accomplished with proprietary AI technology and a matching algorithm using a neural network.
3. A customised web portal has been developed to manage campaign rules and view the results of the image processing, with the ability to manually correct the system.
1. A multi-purpose application that allows to configure consumer-facing loyalty campaign initiatives, including but not limited to rewards and cash refund campaigns. In collaboration with Triple (wearetriple.nl).
2. An innovative and multi-purpose Image Processing and Optical Character and Image Recognition solution that extracts the data from images of both rolled and A4 receipts. This is accomplished with proprietary AI technology and a matching algorithm using a neural network.
3. A customised web portal has been developed to manage campaign rules and view the results of the image processing, with the ability to manually correct the system.
Results
30.000+ receipts successfully processed over the first 3 campaigns
Automatic correct recognition judgement rate around 80%
Reduced internal handling and processing costs by more than 90%
Reduced external third party commissions for affiliate marketplaces
30.000+ receipts successfully processed over the first 3 campaigns
Automatic correct recognition judgement rate around 80%
Reduced internal handling and processing costs by more than 90%
Reduced external third party commissions for affiliate marketplaces