Challenge
Though they provided high-quality bedding at competitive prices, Mattressland is content with:
Brand recognition was an issue in a competitive landscape with established competitors.
Market clutter- there was a high density of well-recognised mattress brands.
A need to quickly see measurable success in attempts at digital marketing.
Though they provided high-quality bedding at competitive prices, Mattressland is content with:
Brand recognition was an issue in a competitive landscape with established competitors.
Market clutter- there was a high density of well-recognised mattress brands.
A need to quickly see measurable success in attempts at digital marketing.
Solution
WebCastle crafted a performance marketing strategy based on specific business goals to engage and convert high-value users. The approach centred on defining three key strategies.
1. Targeted Paid-Ads
Started specialised sponsored advertising on Meta and Google
Designed advertisements for quality, comfort, and pricing.
Ad targeted demographic, behavioural, and purchase intent segments for relevance.
2. Dynamic Retargeting
Implemented pixel-based participation tracking for cart and product viewers' sheds.
Served customised ad messages based on users' past activity on the site.
Added engagements across channels and retargeted for better recall and conversion.
3. Optimised Ad Spend
Budget and advertisement allocation were done on the monitored changes of the channels and creatives' click-through rates.
Adjusted spending to campaigns for a higher return on advertising spending.
Ads on rotation with constant A/B tests on copy and design refinement.
WebCastle crafted a performance marketing strategy based on specific business goals to engage and convert high-value users. The approach centred on defining three key strategies.
1. Targeted Paid-Ads
Started specialised sponsored advertising on Meta and Google
Designed advertisements for quality, comfort, and pricing.
Ad targeted demographic, behavioural, and purchase intent segments for relevance.
2. Dynamic Retargeting
Implemented pixel-based participation tracking for cart and product viewers' sheds.
Served customised ad messages based on users' past activity on the site.
Added engagements across channels and retargeted for better recall and conversion.
3. Optimised Ad Spend
Budget and advertisement allocation were done on the monitored changes of the channels and creatives' click-through rates.
Adjusted spending to campaigns for a higher return on advertising spending.
Ads on rotation with constant A/B tests on copy and design refinement.
Results
Revenue Surge
It was possible to double the online sales, and in addition, a figure of AED 100,000 per month was reached.
It was quite easy to bring in an ROAS of 4–5%, which shows that ad spending has been very efficient indeed.
Enhanced Visibility
Mattressland built a solid reputation as a reliable brand for the people of the UAE's bedding industry
Driving consistent traffic brought an increased brand awareness.
Revenue Surge
It was possible to double the online sales, and in addition, a figure of AED 100,000 per month was reached.
It was quite easy to bring in an ROAS of 4–5%, which shows that ad spending has been very efficient indeed.
Enhanced Visibility
Mattressland built a solid reputation as a reliable brand for the people of the UAE's bedding industry
Driving consistent traffic brought an increased brand awareness.