Compliant Mobile App for Pharmaceutical Field Representatives
Challenge
EGIS Polska needed a secure, mobile-first application that would streamline how its field representatives communicate with physicians, access regulated product data and request samples, while staying compliant with strict healthcare protocols.
EGIS Polska needed a secure, mobile-first application that would streamline how its field representatives communicate with physicians, access regulated product data and request samples, while staying compliant with strict healthcare protocols.
Solution
Webisoft started by interviewing EGIS Polska’s field reps, reviewing medical content workflows and consulting the compliance team. We then built a custom mobile app that lets reps browse product catalogs with dynamic, region-specific content, submit sample requests integrated into the backend supply system, and report doctor interactions that sync to the CRM in real time. A built-in regulatory content filter makes sure reps can access only marketing and product information approved in their country, and a lightweight offline mode supports visits to clinics with poor coverage.
Webisoft started by interviewing EGIS Polska’s field reps, reviewing medical content workflows and consulting the compliance team. We then built a custom mobile app that lets reps browse product catalogs with dynamic, region-specific content, submit sample requests integrated into the backend supply system, and report doctor interactions that sync to the CRM in real time. A built-in regulatory content filter makes sure reps can access only marketing and product information approved in their country, and a lightweight offline mode supports visits to clinics with poor coverage.
Results
EGIS Polska’s representatives are better equipped and less dependent on paper resources, and CRM integration replaced end-of-week manual updates with immediate, more accurate logs of interactions, feedback and samples. In one regulatory audit at a clinic, a rep delivered an updated product-information change within minutes. Reps gave unsolicited positive feedback about easier meeting preparation.
EGIS Polska’s representatives are better equipped and less dependent on paper resources, and CRM integration replaced end-of-week manual updates with immediate, more accurate logs of interactions, feedback and samples. In one regulatory audit at a clinic, a rep delivered an updated product-information change within minutes. Reps gave unsolicited positive feedback about easier meeting preparation.
