Challenge
Electric Confetti had built a strong reputation offline and through social media, but their website experience wasn’t doing the brand any favors. Shoppers who came with a clear idea for a custom sign often hit friction early. Other big issues were:
Running into enquiry forms instead of a live builder
Manual quote structure and invoicing for custom work
Slow pages at peak times, and
Limited support for different regions
For a company known for bold color and playful creativity, the digital journey felt surprisingly static.
As traffic grew, the site slowed, search results lagged, and occasional crashes risked lost orders. On top of that, Electric Confetti was expanding into multiple markets. There was a need to support different regional storefronts without fragmenting their catalog.
Behind the scenes (backend), things were just as complex. This was because the team was managing 1000+ SKUs on a non-WordPress platform.
All of this had to be addressed within a tight launch timeline.
Electric Confetti had built a strong reputation offline and through social media, but their website experience wasn’t doing the brand any favors. Shoppers who came with a clear idea for a custom sign often hit friction early. Other big issues were:
Running into enquiry forms instead of a live builder
Manual quote structure and invoicing for custom work
Slow pages at peak times, and
Limited support for different regions
For a company known for bold color and playful creativity, the digital journey felt surprisingly static.
As traffic grew, the site slowed, search results lagged, and occasional crashes risked lost orders. On top of that, Electric Confetti was expanding into multiple markets. There was a need to support different regional storefronts without fragmenting their catalog.
Behind the scenes (backend), things were just as complex. This was because the team was managing 1000+ SKUs on a non-WordPress platform.
All of this had to be addressed within a tight launch timeline.
Solution
We started by building a custom Neon Light Board Builder as a reusable WordPress plugin. This was dropped into any page via a shortcode. Customers can experiment with text, fonts, colors, and layouts. You can see a live preview of their neon before adding it to the cart. Other solutions we catered were:
All the quotation-based emails and enquiries were shifted to clean, trackable orders in WooCommerce.
To ease out operations, we developed a booking, pre-order, and invoicing module that resides in the backend.
Admins can now review, approve, and generate invoices for quote requests without leaving WordPress.
A custom migration script handled the heavy lift of moving 1000+ products from the old platform into a structured, Gutenberg-friendly WooCommerce catalog.
On the performance side, we moved the site to a dedicated server, added server caching and CDN, configured W3 Total Cache, and indexed key database tables to keep searches and product pages snappy under load.
Finally, we crafted a mobile-first UX, including a tailored builder interface for smaller screens, so designing neon feels just as fun on a phone as it does on a desktop.
We started by building a custom Neon Light Board Builder as a reusable WordPress plugin. This was dropped into any page via a shortcode. Customers can experiment with text, fonts, colors, and layouts. You can see a live preview of their neon before adding it to the cart. Other solutions we catered were:
All the quotation-based emails and enquiries were shifted to clean, trackable orders in WooCommerce.
To ease out operations, we developed a booking, pre-order, and invoicing module that resides in the backend.
Admins can now review, approve, and generate invoices for quote requests without leaving WordPress.
A custom migration script handled the heavy lift of moving 1000+ products from the old platform into a structured, Gutenberg-friendly WooCommerce catalog.
On the performance side, we moved the site to a dedicated server, added server caching and CDN, configured W3 Total Cache, and indexed key database tables to keep searches and product pages snappy under load.
Finally, we crafted a mobile-first UX, including a tailored builder interface for smaller screens, so designing neon feels just as fun on a phone as it does on a desktop.
Results
The project’s big treats and agreed-upon developments. These were the quality outputs and results that marked progress and completion.
Custom Neon Light Builder
Live Product Preview
Booking, Pre-order & Invoicing
Google Marketplace Feed
Google & Facebook Login
Stripe, Braintree & AfterPay
1000+ Product Migration
Gift Vouchers & Promotions
Multi-Store Setup
Mobile-First Experience
The project’s big treats and agreed-upon developments. These were the quality outputs and results that marked progress and completion.
Custom Neon Light Builder
Live Product Preview
Booking, Pre-order & Invoicing
Google Marketplace Feed
Google & Facebook Login
Stripe, Braintree & AfterPay
1000+ Product Migration
Gift Vouchers & Promotions
Multi-Store Setup
Mobile-First Experience
