Arcade is a no-code interactive demo creation tool designed to help product, marketing, and sales teams showcase software products through guided, clickable walkthroughs. Users capture their product screens or record their workflows, then layer in hotspots, tooltips, and branching steps to build self-serve demos that can be embedded on websites, shared via link, or used in sales outreach. The platform supports multi-step flows, chapter organization, and customizable branding so demos match a company's visual identity. Arcade also offers analytics to track viewer engagement, including step-by-step drop-off data. Teams can collaborate on demo creation and manage a library of demos from a central workspace. The tool is aimed at reducing the friction of live demos and enabling prospects to explore a product at their own pace. It does not require engineering involvement to publish or update demos, making it accessible to non-technical go-to-market teams.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
- Browser extension
Key features
Use cases
- Create self-serve product demos for website embedding
- Accelerate sales outreach with personalized demos
- Onboard new users with guided product walkthroughs
- Showcase feature releases to existing customers
- Enable go-to-market teams without engineering support
- Track demo engagement with viewer analytics
Best for
- Product marketers who need to showcase software features without engineering help
- Sales teams who need to share interactive product demos at scale
- Customer success managers who need to onboard users with guided walkthroughs
- Startup founders who need to demonstrate their product to investors or prospects
Integrations
Communication
Slack
CRM & sales
HubSpot, Salesforce
Customer support
Intercom
Other
Notion, Marketo