Attention is an AI sales assistant designed to reduce manual work for sales representatives and improve team performance. It listens to sales calls in real time and automatically populates CRM fields based on conversation content, eliminating the need for manual data entry after calls. During live calls, it surfaces relevant battlecards, objection-handling tips, and contextual prompts to guide reps. After calls, it generates personalized follow-up emails and call summaries. Sales managers can use Attention to monitor team performance, identify coaching opportunities, and track deal health across the pipeline. The platform integrates with major CRMs such as Salesforce and HubSpot, and connects with video conferencing tools including Zoom, Google Meet, and Microsoft Teams. Attention also provides analytics and reporting features that give revenue leaders visibility into conversation trends, rep performance, and pipeline risks. It is positioned for B2B sales teams ranging from startups to enterprise organizations seeking to improve sales efficiency and forecast accuracy.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Automate CRM data entry from sales calls
- Coach sales reps in real time during calls
- Generate follow-up emails after sales calls
- Monitor and analyze sales team performance
- Track pipeline health and forecast revenue
Best for
- Sales representatives who need to eliminate manual CRM data entry after calls
- Sales managers who need to coach reps at scale using conversation insights
- Revenue operations leaders who need accurate pipeline data and forecasting
- B2B sales teams who need to improve follow-up speed and personalization
Integrations
Communication
Zoom, Google Meet, Microsoft Teams
CRM & sales
Salesforce, HubSpot