Builder.io is a headless visual CMS and development platform that enables developers and non-technical users to collaboratively build web and mobile experiences. It provides a drag-and-drop visual editor that connects directly to a team's existing codebase, supporting popular frameworks such as React, Next.js, Angular, Vue, and others. Developers can register custom components, making them available for marketers and designers to use without writing code. Builder.io also offers AI-powered tools to convert designs from Figma into production-ready code, accelerating the development workflow. The platform supports A/B testing, personalization, and content scheduling, allowing teams to iterate on digital experiences without requiring engineering involvement for every change. It operates as a headless CMS, meaning content is delivered via API and can be rendered on any front end. Builder.io targets teams that want to reduce the bottleneck between design, content, and engineering by providing a shared visual workspace.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
- API
Key features
Use cases
- Build landing pages without engineering support
- Convert Figma designs to production code
- Manage headless CMS content across channels
- Run A/B tests and personalization experiments
- Integrate custom components into a visual editor
- Accelerate e-commerce storefront development
Best for
- Marketing teams who need to publish and iterate on web content without depending on engineering sprints
- Front-end developers who need to expose a visual editing layer to non-technical collaborators
- Product managers who need to run A/B tests and personalization without custom engineering work
- Design teams who need to convert Figma prototypes into deployable front-end code quickly
Integrations
Developer
GitHub, Next.js, React, Angular, Vue, Nuxt
Analytics & BI
Google Analytics
E-commerce
Shopify, Commercetools
Other
Figma, Contentful