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Cargo is a go-to-market data orchestration platform designed for revenue operations and sales teams. It allows users to build automated workflows that pull data from multiple enrichment providers, score and segment leads, and route them to the appropriate CRM fields or sales sequences. The platform centralizes data operations by connecting to sources such as LinkedIn, Clearbit, Apollo, and others, enabling teams to layer signals and build conditional logic without writing code. Cargo positions itself as a single workspace where RevOps practitioners can manage enrichment waterfalls, define scoring models, and push clean, enriched data into tools like Salesforce and HubSpot. It is aimed at reducing manual data work and consolidating the fragmented stack of point solutions typically used for prospecting and lead management. The platform supports both no-code workflow building and more advanced configurations for technical users.

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Target audience and deployment

  • Startup
  • SMB
  • Mid-market
  • Enterprise
  • Cloud

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Pricing

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Free trial
Free version
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Key features

Enrichment waterfall workflowsLead scoring modelsNo-code workflow builderCRM data sync and routingMulti-provider data orchestrationConditional logic and branchingContact and company data enrichmentSegmentation and filteringSignal-based triggersData transformation and normalization

Use cases

  • Automate lead enrichment workflows
  • Score and prioritize leads automatically
  • Route enriched data to CRM systems
  • Orchestrate GTM data operations
  • Build no-code data transformation pipelines
  • Consolidate multiple enrichment providers

Best for

  • RevOps managers who need to automate and centralize lead enrichment and scoring workflows
  • Sales operations teams who need to keep CRM data clean and up to date without manual effort
  • Growth teams who need to orchestrate multi-source data pipelines for outbound prospecting
  • Marketing operations professionals who need to segment and route leads based on enriched signals

Integrations

Communication

Slack

CRM & sales

Salesforce, HubSpot

Databases

Clearbit, Apollo, LinkedIn

Marketing

Outreach, Salesloft