Clay

Clay is a prospecting and data enrichment platform designed for sales, growth, and recruiting teams. It connects to more than 100 data providers simultaneously, allowing users to enrich contact and company records without purchasing multiple standalone subscriptions. Users can build lead lists from scratch using built-in sources such as LinkedIn, Apollo, and others, then layer on enrichment data covering emails, phone numbers, technographics, funding information, and more. Clay includes an AI research agent called Claygent that can browse the web and answer custom questions about prospects at scale. The platform also features AI-assisted copywriting tools to generate personalized outreach messages based on enriched data. Workflows are built in a spreadsheet-like interface, making it accessible to non-engineers while still supporting complex conditional logic. Clay integrates with CRMs and sequencing tools so enriched data and drafted messages can be pushed directly into existing sales stacks. It is used primarily for outbound sales automation, account-based marketing research, and recruiting pipeline building.