Fable is an interactive demo creation platform designed for B2B sales and marketing teams. It allows users to capture product screens and build guided, clickable demos without writing code. Teams can personalize demos for individual prospects, embed them in websites or emails, and share them via trackable links. Fable provides analytics on viewer engagement, including which steps prospects interact with and how long they spend on each. The platform supports demo hubs where multiple demos can be organized and presented together. It is used across go-to-market workflows including outbound prospecting, sales follow-up, onboarding, and marketing campaigns. Fable integrates with CRM and sales engagement tools to connect demo activity data with existing revenue workflows. The product is deployed as a cloud-based SaaS application accessible via web browser, with no installation required for demo creators or viewers.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Create personalized product demos for prospects
- Embed demos on marketing websites and landing pages
- Track prospect engagement with demo analytics
- Build demo hubs for organized product storytelling
- Accelerate onboarding with guided product walkthroughs
- Support outbound prospecting with shareable demo links
Best for
- Sales teams who need to deliver personalized product demos at scale without engineering resources
- Marketing teams who need to showcase product functionality on websites and in campaigns
- Sales engineers who need to create reusable demo environments for multiple buyer personas
- Customer success managers who need to onboard users with guided interactive walkthroughs
Integrations
Automation platforms
Zapier
Communication
Slack
CRM & sales
Salesforce, HubSpot
Marketing
Marketo, HubSpot
Other
Intercom, Segment