Faraday

Faraday is a predictive analytics platform designed to help businesses build and deploy consumer prediction models using their own first-party data combined with Faraday's proprietary consumer data. The platform enables teams to predict outcomes such as likelihood to purchase, churn, lifetime value, and lead conversion without requiring in-house data science resources. Faraday provides tools for audience segmentation, propensity modeling, and personalization, allowing marketers and growth teams to act on predictions across various channels. The platform is built around a no-code or low-code workflow, making predictive AI accessible to non-technical users. It connects to existing data stacks and marketing tools to operationalize predictions directly into campaigns and customer experiences. Faraday positions itself as a solution for companies that want to move beyond demographic targeting toward behavior- and outcome-based audience strategies.